Snap Inc. has announced the appointment of Antoine Challita as UAE Country Head. He will oversee business development and execution while driving innovation and growth in revenue streams.

The company revealed that this appointment reinforces its long-term commitment to the UAE and highlights the Emirates’ importance as a hub in the MENA region. Snap Inc. reported that it continues to support the country’s digital transformation journey, deepen partnerships with brands and creators, and deliver value to the wider community.

Antoine Challita brings over two decades of experience in business leadership. He has expertise in operations, product launches, and go-to-market strategies. Since joining Snap Inc. in 2019, he has helped scale the UAE business, delivering consistent growth and strengthening partnerships.

Hussein Freijeh, Vice President of Snap Inc. in MENA, stated that the UAE is one of the company’s most important markets. He added that Antoine’s appointment reflects Snap Inc.’s commitment to innovation and investment in local leadership.

Antoine Challita said he is delighted to take on the role at a time when Snap’s impact in the UAE and GCC is stronger than ever. He highlighted that Snapchatters in the UAE open the app more than 45 times a day, reflecting high engagement.

• Antoine will focus on helping partners build brands and drive business impact.
• Snap Inc. aims to boost the UAE’s digital economy and creative ecosystem.

Prior to Snap Inc., Antoine held senior roles at UM and OMD, working with global and regional brands such as Dubai Holding, L’Oréal, PepsiCo, Coca-Cola, McDonald’s, and Henkel. He holds an MBA from London Business School and Columbia Business School and was named in Communicate ME’s Top 40 under 40 list in 2019.

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