NTT DATA and Red Sea Global (RSG) have signed a strategic partnership agreement. The deal aims to accelerate AI-driven innovation and smart industry solutions across Saudi Arabia and international markets.

NTT DATA works in AI, digital business and technology services. Red Sea Global is the developer behind regenerative tourism destinations, including The Red Sea and AMAALA. Together, the two companies plan to build a framework for a joint venture.

The strategic partnership focuses on next-generation digital solutions and managed technology services. As a result, it will help shape the future of hospitality, smart cities and connected industries.

Under the agreement, RSG will bring its expertise in destination development, hospitality and infrastructure. Meanwhile, NTT DATA will contribute its strengths in AI, systems integration and digital transformation. To achieve this, the companies will use Physical AI, IoT, digital twins, private 5G and industry cloud platforms.

“As AI and intelligent technologies reshape industries, organizations are looking for new ways to deliver more connected, personalized and sustainable experiences,” said Rami Beidas, Managing Director, Saudi Arabia, NTT DATA. “Saudi Arabia is uniquely positioned to lead this transformation, and through this partnership we have an opportunity to help accelerate innovation, unlock new digital business models and create solutions that can have relevance well beyond the Kingdom.”

In addition, the companies will explore creating a flexible digital services platform to support RSG’s growing portfolio. This could, in turn, open opportunities to offer new technology capabilities to organizations across Saudi Arabia and other countries.

“The hospitality industry is evolving rapidly as guest expectations become more personalized, connected and experience-driven,” said Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global. “Technology has enormous potential to transform how destinations are designed, operated and experienced. Through this strategic partnership with NTT DATA, we will explore innovative digital solutions that can enhance guest experiences, optimize operations and help shape the future of hospitality in Saudi Arabia and international markets.”

Overall, the partnership marks a significant step toward a new generation of industry solutions. It combines sector expertise with advanced technologies. Consequently, NTT DATA and RSG will explore ways to drive innovation, enhance competitiveness and deliver meaningful impact through this strategic partnership.

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