Emplifi acquires Go Instore to enable in store experiences online

Emplifi has acquired Go Instore, a UK-based video-powered retail platform. Go Instore allows live commerce by utilising immersive HD live video to link internet customers with in-store product specialists. Their cutting-edge video technology gives companies a new channel through which to interact and service their consumers, reinforcing Emplifi’s omnichannel approach of reaching customers wherever they are.

Emplifi Social Commerce Cloud is leading the way in the commerce sector as the platform of choice for customer experience-focused brands, thanks to the acquisition of Go Instore. Today, more than ever, brands want the flexibility to create livestream shopping experiences as well as stand-alone livestream solutions in order to provide their audiences with faster connection-to-conversion experiences. Live video can be used to provide customers with a variety of personalised services, such as virtual stylists, fashion consultants, product experts, or sales people — or it can be used to host one-to-many streamed video events from your own website or via social media platforms like Facebook and Instagram for product launches, seasonal campaigns or influencer marketing promotions.

“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan.

He also noted, “This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, Co-Founder, Go Instore.

“Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, Co-Founder, Go Instore.

Go Instore, based in London, employs over 60 people and serves over 100 clients worldwide, including Currys, Marks & Spencer, Pandora, Signet Jewelers, Samsung, HP, and others. Emplifi’s fast-paced go-to-market strategy continues with the integration of live commerce technologies.

Emplifi’s acquisition of Go Instore strengthens its position as a CX leader, providing brands with an end-to-end platform for social marketing, social commerce, and omnichannel service and care, after the recent rebranding and fusion of Astute Solutions and Socialbakers enterprises.