Hassoun Group signed as IP-COM’s exclusive distributor for KSA

Hassoun Group has been given the exclusive rights to sell IP-COM products in Saudi Arabia, according to an official press release.

Hassoun will be in charge of expanding the IP-COM brand in the Saudi channel and marketing the company’s networking products to IT providers, according to the announcement.

“We are pleased to team up with IP-COM, who is a trusted vendor in this space and complements our portfolio very well. The venture is a positive addition to the Hassoun networking solutions, which will enable our channel network to meet its customer requirements in the Region effectively”, quoted Musthafa Poovadichalil – Managing Director at Hassoun Group.

Partnering with Hassoun Group, one of the top SMB-focused distributors in Saudi Arabia, would open up new opportunities and reinforce the company’s SMB networking products to channel partners, according to Charles, Regional Manager at IP-COM Co Networks Ltd.

“We decided to partner with Hassoun because of its great track record in serving the IP-COM Solution in UAE, Bahrain and Oman,” he added. “We are confident that with our partnership with Hassoun, we will grow our business in Saudi Arabia and increase the reach to serve more Enterprise and SMB opportunities in the Kingdom.”

Hassoun intends to promote IP-COM products aggressively through a mix of brand awareness campaigns and reseller training and certification.

“We will organize regular training sessions in our offices,” promised Nisar- General Manager at Hassoun group. “Apart from that, we intend to conduct product roadshows and lots of promotions to induce the channel to take to IP-COM offerings. The SMB channel is very active in the Western region, and we intend to focus a lot there.”