GITEX 2022: Aruba to participate under the ‘Making connections, anywhere’ theme

Aruba, a Hewlett Packard Enterprise company, will return to GITEX Technology Week in October with the theme ‘Making connections, anywhere’ – creating the connections that power businesses and the world. The company will demonstrate its cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking in its 13th appearance at the event (WAN).

Commenting on the company’s participation at GITEX, Mr. Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba says, “At Aruba, we believe the most dynamic customer experiences happen at the Edge – an office, a hospital, a school, and at home. It’s anyplace work gets done and data is generated by users, devices, and things across your network. Our mission is to help customers capitalize on these opportunities by providing secure edge-to-cloud networking solutions. We use AI-based machine learning to deliver simpler, faster, and more automated networks that analyze data to help businesses thrive.” 

Aruba will demonstrate its latest technologies addressing the digital transformation needs of regional enterprises at the event, including:

• Wi-Fi 6E and cloud-managed networking: Learn how to enable simplified connectivity at scale
• SD-WAN & SASE: See how to deliver best-in-class application performance and securely connect anyone and anything at edge locations
• Aruba User Experience Insight: Understand how to create more user-centric networks
• Network-as-a-Service (NaaS): Discover your options when it comes to NaaS and easing provisioning, operation, and technology migrations

The company’s focus at GITEX will be on demonstrating its Wi-Fi 6E solution capabilities. Last year, Aruba introduced the industry’s first enterprise-grade Wi-Fi 6E solution. The technology enables businesses to take advantage of the allocation of unlicensed spectrum in the 6 GHz band and deliver much higher Wi-Fi capacity and speeds than ever before. Wi-Fi will have more than double the capacity to support high-bandwidth applications and new use cases such as high-definition video and augmented reality/virtual reality by providing better performance, lower latency, and faster data rates.

Elaborating on Aruba’s edge-to-cloud security capabilities, Mr. Chacko explains, “Mobility, IoT, digital transformation, and remote work have heightened security challenges. Aruba delivers built-in security as the foundation for Zero Trust and Secure Access Secure edge (SASE) frameworks, extending the security controls applied to an organization’s campus and branch networks to home and remote work locations as well as the cloud.”

“In addition to providing device discovery, authentication, and policy-based access enforcement, Aruba offers comprehensive SASE support and integrates with more than 150 third-party security solutions. By implementing cloud-based security services, organizations have a choice of best-in-class SASE solutions that include the SD-WAN, the LAN, and the cloud. We are keen to showcase all these capabilities to trade visitors at GITEX,” he says. 

Aruba executives are eager to discuss the company’s comprehensive Network-as-a-Service (NaaS) capabilities, which can assist enterprises in managing and reducing long-term capital expenses as well as adapting to changing business needs. Aruba’s NaaS allows organizations to consume and optionally outsource the full lifecycle of their enterprise network deployment through a cloud-like consumption model, with all hardware, software, licenses, and services delivered in a versatile consumption or subscription-based offering.

Aruba will be exhibiting from stand H7-A1 at GITEX Technology Week, which will be held at the Dubai World Trade Centre from October 10 to 14, 2022. (DWTC).