Home » Product Watch » Apple iPhone 17 Unveiled with A19 Chip & Center Stage Camera
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Apple has announced the launch of the new Apple iPhone 17, featuring major upgrades across display, performance, and camera technology. The smartphone introduces the innovative Center Stage front camera, a 48MP Fusion Main camera, and a 48MP Fusion Ultra Wide camera for high-resolution photography and macro shots.

The 6.3-inch Super Retina XDR display with ProMotion is bigger and brighter, enabling smooth scrolling, immersive gaming, and improved efficiency. The front cover now includes Ceramic Shield 2, offering three times better scratch resistance than the previous generation while reducing glare. Powering the device is Apple’s next-generation A19 chip, providing faster performance and longer longevity.

iPhone 17 comes with storage starting at 256GB, with a 512GB option, and is available in five colors: black, lavender, mist blue, sage, and white. Pre-orders begin on September 12, with availability from September 19.

The new Center Stage front camera allows ultra-stabilized 4K HDR video and can record from front and rear cameras simultaneously. The 48MP rear camera system delivers sharp detail, integrated optical-quality 2x Telephoto, and high-resolution Ultra Wide shots. iPhone 17 supports advanced Photographic Styles, Cinematic and Action mode videos, Spatial Audio, and improved noise reduction.

iPhone 17 also introduces a 6-core CPU and 5-core GPU for next-level performance and gaming, supported by iOS 26. The device offers all-day battery life with faster charging, Adaptive Power Mode, and optional 40W Dynamic Power Adapter. N1 wireless chip enables Wi-Fi 7, Bluetooth 6, and Thread connectivity. eSIM-only models are available in select countries, ensuring flexibility and security for travelers.

iOS 26 adds Apple Intelligence capabilities, including Live Translation, visual intelligence for screenshots, enhanced apps, and CarPlay improvements. Accessories include MagSafe Clear and Silicone Cases and a Crossbody Strap, all crafted from recycled materials.

Apple continues its sustainability efforts with iPhone 17 made from 30% recycled content, 35% renewable electricity in manufacturing, and fully recyclable packaging.

  • iPhone 17 available in 256GB and 512GB storage, starting at AED 3,399
  • Available for pre-order in over 63 countries starting September 12
  • iOS 26 free update available September 15