ASBIS Teams Up with Switchitech to Expand Retail in MEA

ASBIS Middle East, an IT distributor with over 27 years of experience in the MEA region, has announced a strategic partnership with Switchitech, a Canada-based startup specializing in retail consulting and distribution. This collaboration is set to expand ASBIS’ retail footprint across the Middle East, North Africa, and the WECA region by leveraging Switchitech’s expertise in retail strategy and execution.

By capitalizing on ASBIS’s extensive presence in the region, the partnership will focus on enhancing key retail markets, boosting brand visibility, and driving growth. Switchitech will offer specialized consulting services to streamline retail operations, ensuring efficient expansion and management.

Switchitech, led by Founder and CEO Sachin Kapoor and Vice President for the Middle East and Africa, Hesham Tantawi, brings a wealth of experience in retail, distribution, and business expansion. “The retail sector is evolving rapidly, and partnerships like this help us stay ahead of the curve,” said Tantawi. “With Switchitech’s expertise, we are confident in achieving greater market penetration and operational excellence.”

Kapoor added, “Our goal is to create sustainable growth opportunities by providing expert retail insights and execution strategies. Together with ASBIS, we will scale retail operations efficiently, using the right tools and resources.”

As part of its expansion, Switchitech plans to deploy regional resources in key strategic locations to ensure localized expertise and seamless execution of this partnership.