ASUS has announced its strongest Back-to-School 2025 lineup in the UAE, featuring powerful  ASUS Gaming laptops designed for students. The company revealed models that combine performance, portability, and AI innovation.

From lecture halls to creative projects and late-night gaming, ASUS ensures there is a device for every need. The lineup includes AI-powered Copilot+ laptops for mobility, dual-screen productivity machines for multitasking, and ASUS gaming laptops with RTX 50 series graphics for high-performance play.

To make upgrading easier, customers can save up to AED 1,000 on select models. The company reported that bundles include free soundbars, wireless mice, gaming kits, and backpacks. Exclusive offers are available at leading UAE retailers and the ASUS UAE eShop.

Students and teachers receive an additional discount of up to AED 200 with valid ID at partner retailers or through the ASUS Education Store.

Moira Chen, Marketing Manager at ASUS Middle East, said the brand wants every student to have the tools to succeed, from AI-powered productivity to immersive gaming.

Key takeaways include:

• ASUS launches its Back-to-School 2025 lineup with AI-powered Copilot+ laptops, dual-screen devices, and RTX 50 series ASUS gaming laptops.
• Savings of up to AED 1,000 and exclusive bundles are available across the UAE.
• Students and teachers receive extra discounts through the ASUS Education Store.

The lineup features models such as the Zenbook A14, ProArt P16, ASUS TUF F16, Vivobook S14, ROG Zephyrus G16, ROG Strix G16, ROG Strix Scar G18, and ROG Desktop G700. These devices are powered by Intel, AMD, and Qualcomm processors, offering long battery life, AI tools, and advanced cooling.

ASUS confirmed that its 2025 laptops are designed to help students work smarter, create better, and play harder. Offers are available at retailers and the ASUS ME eShop.

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