ASUS Republic of Gamers (ASUS ROG) announced its Dare to Innovate virtual event at CES 2026, revealing the next phase of its gaming hardware strategy. The company reported that the showcase marks 20 years of innovation, focusing on performance, design, and gaming culture.

During the event, ASUS ROG unveiled a broad lineup of next-generation gaming laptops and desktops. These include new Zephyrus laptops and the ROG G1000 gaming desktop, highlighting world-first engineering, AI-driven performance, and advanced thermal designs. As a result, ASUS ROG aims to enhance gaming and creative workflows worldwide.

ASUS ROG also reflected on its 20-year journey, noting milestones that reshaped high-performance gaming hardware. The company said its latest devices continue this legacy by combining power, immersion, and reliability, while reinforcing its “For Those Who Dare” philosophy.

Furthermore, ASUS ROG revealed new innovations from the ROG Lab. These advancements focus on intelligent performance optimization, improved thermal efficiency, and user-centric design across laptops and flagship systems. Consequently, gamers and creators can expect more consistent performance under demanding workloads.

The latest ASUS ROG Zephyrus G14 and G16 laptops were also revealed. Both models feature Intel Core Ultra Series 3 processors with up to 50 TOPS of NPU power for local AI tasks. ASUS ROG reported support for NVIDIA GeForce RTX 5080 and RTX 5090 Laptop GPUs, based on NVIDIA Blackwell architecture, along with DLSS 4 and Frame Generation. GPU power limits have increased, enabling higher performance in manual mode.

In addition, select Zephyrus models are available with next-generation AMD Ryzen AI processors and Copilot+ certification. ASUS ROG confirmed that on-device AI acceleration reduces reliance on cloud processing. The laptops also feature redesigned cooling systems with liquid metal, optimized airflow, and quieter operation.

Display upgrades were also announced. The new 1100-nit Nebula HDR displays offer deeper contrast, higher brightness, 100% DCI-P3 color coverage, and Delta E below 1 for color accuracy. Extended battery life and added connectivity, including a full-size SD card reader, were also reported.

ASUS ROG further revealed the Zephyrus Duo 16, featuring dual 3K Nebula HDR OLED touchscreens with a 120Hz refresh rate. Powered by the latest Intel processors and up to an NVIDIA GeForce RTX 5090 Laptop GPU, the device supports demanding gaming, streaming, and creative workloads.

Another highlight was the ASUS ROG collaboration with Kojima Productions. The company announced the ROG Flow Z13-KJP, a 2-in-1 device inspired by the Ludens mascot. Powered by an AMD Ryzen AI Max+ 395 processor, it delivers on-device AI performance in a compact form factor and features a high-refresh-rate Nebula HDR touchscreen.

ASUS ROG also revealed the ROG G1000 gaming desktop. The system features the world’s first holographic AniMe Holo fan in a prebuilt gaming PC, along with advanced liquid cooling and customizable RGB lighting. It supports high-end NVIDIA and AMD GPUs, up to 128GB of DDR5 memory, and PCIe 5.0 storage.

Key highlights from the announcements include:

• AI-powered laptops with next-generation Intel and AMD processors
• NVIDIA Blackwell GPUs with enhanced thermal and power designs
• A holographic gaming desktop with advanced cooling and customization

Beyond hardware, ASUS ROG reported continued investment in the UAE gaming community through initiatives such as the ROG Elite Program. With its CES 2026 announcements, ASUS ROG said it aims to deliver a connected ecosystem focused on performance, creativity, and gaming innovation.

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