Canon Unveils Innovative Imaging Solutions at ISE 2025 in Barcelona

Canon showcased its latest professional imaging solutions at Integrated Systems Europe (ISE) 2025 in Barcelona, attracting key regional customers from Saudi Arabia, UAE, Qatar, and Türkiye across sectors like broadcast, production, entertainment, and government. The company also announced a strategic partnership with Innovation Platform Solution (IPS), Saudi Arabia’s leading distributor of audiovisual (AV) equipment.

This partnership marks a pivotal milestone in Canon’s ‘See No Limits’ vision, aimed at creating an integrated ecosystem of professional imaging solutions. Emerging from IPS’s involvement in Canon’s ‘See No Limits’ launch last year, the alliance combines IPS’s extensive market reach with Canon’s advanced imaging technologies, reinforcing their commitment to seamless workflows and empowering regional content creators.

Under the theme “Stand Out Made Simple,” Canon’s presence at ISE 2025 featured a specialized technical workshop for systems integrators. The session highlighted Canon’s seamless integration with third-party solutions, such as PTZ cameras through the XC protocol, showcasing their versatility in professional AV installations.

Binoj Nair, B2B Business Unit Director, Canon Middle East & Türkiye, commented: “Our presence at ISE 2025 marks a crucial step in advancing our ‘See No Limits’ vision across the Middle East and Türkiye. Our strategic partnerships, especially with IPS, reinforce our commitment to pushing the boundaries of professional imaging and creating an ecosystem that empowers customers in broadcast, security, and production sectors.”

Khalid Al-Qahtani, CEO of IPS, added: “We are excited to partner with Canon to enhance the professional imaging experience in Saudi Arabia. Combining our infrastructure with Canon’s cutting-edge technology allows us to deliver unmatched value across the government, education, and corporate sectors.”

Canon’s exhibition featured innovative zones focused on in-house studio content creation, video conferencing, and hybrid learning, demonstrating how automation can simplify complex production processes. Through collaborations with industry leaders like Get Your Studio, Stack Control, and Tracking Master, Canon showcased solutions that streamline workflows.

The Canon stand also became a networking hub for regional system integrators, AV consultants, and technology professionals, fostering discussions on industry trends and specific regional needs. The presence of key customers provided a unique Middle Eastern and Turkish perspective on global AV innovations.

Canon’s participation at ISE 2025 sets the stage for a year of continued growth and innovation as the company strengthens its regional presence and delivers solutions tailored to the evolving needs of customers across the Middle East and Türkiye.