du Launches 5G-Powered Digital Tour of the UAE

du, the UAE’s leading telecom and digital services provider, has launched an exciting new 5G-powered digital tour to showcase the country’s untapped beauty. The experience is powered by du’s top-tier 5G network, offering an immersive journey led by a group of curated content creators.

Through the “Unstoppable Network Experience,” du will highlight some of the UAE’s most unique and lesser-known destinations. A single phone will be passed between the creators, unlocking real-time experiences across the Emirates. The adventure includes dune bashing, exploring ancient forts, and discovering hidden gems, all captured with du’s reliable 5G connectivity.

The campaign aims to transform how people view du’s network. “We want to be seen as more than just a provider,” said Karim Benkirane, Chief Commercial Officer at du. “This experience positions us as a partner in consumers’ daily adventures, helping them connect and explore the UAE in exciting new ways.”

On April 11-12, the 48-hour digital marathon will showcase thrilling activities such as kayaking in Abu Dhabi, ziplining in Ras Al Khaimah, and hot air balloon rides. The event will also attempt to break the record for the longest-ever TikTok livestream, all powered by du’s 5G network.

This initiative emphasizes du’s commitment to not only providing connectivity but also enabling exciting, shareable experiences. It invites people to discover the UAE’s hidden wonders and redefine what it means to be connected.