e& Enterprise and Payit Transform UAE Payments

News Desk - 20/05/2024

e& Enterprise, in collaboration with Payit from First Abu Dhabi Bank (FAB), has announced a strategic partnership aimed at transforming payment solutions for businesses in the UAE. This partnership is designed to streamline payment processes, ensuring a seamless, secure, and efficient experience for customers across the UAE.

By integrating Payit’s digital wallet technology with e& Enterprise’s Payment as a Service (PaaS) Layer, businesses can simplify transactions and enhance the adoption of digital payment methods. The initiative is expected to drive significant improvements in conversion rates, customer satisfaction, and overall operational efficiency for businesses, large and small.

Miguel Angel Villalonga, the Chief Operating Officer (COO) of e& Enterprise, expressed his enthusiasm for the strategic alliance and its role in accelerating digital transformation in the UAE. He emphasized the importance of this partnership in promoting cashless transactions, which have become increasingly essential for businesses adapting to modern consumer preferences.

Nitin Bhandari, Senior Vice President and Head of Wallet at FAB, underscored the critical role of Payit’s accessible and secure digital wallet technology in providing merchant partners with a cutting-edge solution for payment processing. This technology will enable businesses to enhance their customer service offerings and ensure smooth, secure financial transactions.

e& Enterprise’s commitment to providing secure, flexible, and customizable payment solutions is aligned with its broader vision of empowering businesses of all sizes to thrive in the digital age. The company has long been a champion of digital transformation, leveraging its expertise to create innovative solutions that benefit businesses, consumers, and industries alike.

Since its launch in 2018, Payit has played a crucial role in the UAE’s transition toward a fully cashless society, empowering users and businesses to make secure digital payments easily. This partnership with e& Enterprise represents a major step forward in facilitating further adoption of digital payment technologies across the country.