e& MOTB Returns to DSF 2025 with Neo-Vintage Theme

The 30th edition of the Dubai Shopping Festival (DSF) continues to captivate visitors with iconic experiences, celebrating three decades of world-class entertainment and the best of Dubai. Among the festival’s major highlights is the eagerly awaited e& MOTB, returning for its 12th season, from January 3 to 12, 2025, at the heart of Dubai Design District. A free-to-enter event organized by Dubai Festivals and Retail Establishment (DFRE), e& MOTB promises to showcase the latest urban trends, vibrant street culture, and the spirit of modern youth.

Neo-Vintage: A Retro-Future Experience This year’s theme, Neo-Vintage, blends 1950s charm with futuristic innovation, offering an exciting line-up of fashion, art, and culinary experiences. The event celebrates homegrown boutiques, designer labels, eco brands, thrift stores, and vintage finds, alongside hourly live performances and mouthwatering food offerings.

Unmissable Entertainment and Activations Entertainment takes centre stage with live performances every hour and a free open-air concert featuring Saint Levant and Naïka on January 3, 2025. The Gen Z Entertainment Zone will feature unique attractions such as a Smash Room Truck, Target Shooting, and Carpool Karaoke by Emarat. New additions include the Dubai Neon Run and the SipSip Nail Art Café.

Shopping and Food Pop-Ups Galore Shoppers will discover more than 100 exclusive products and 50 new retail vendors, including international brands making their Dubai debut. The event will also feature retro Modhesh products, Renault’s immersive automotive experiences, and an exclusive Beauty Bloc with top beauty brands like Benefit Cosmetics, Drunk Elephant, and Huda Beauty. Visitors can explore interactive activations by the Commercial Bank of Dubai, enhancing the experience with financial literacy workshops.

Foodies will indulge in over 25 innovative F&B pop-ups, including the first-ever Dubai appearances of Dave’s Hot Chicken and Homer Lobster. Talabat’s curated diner will offer delicious, visually stunning health-conscious bites and Asian fusion dishes.

A Visual and Social Feast Visitors can snap Instagram-worthy photos at stunning installations and retro-inspired settings throughout the event, ensuring every moment is shareable. With free entry, free parking, and a perfect blend of shopping, food, and entertainment, e& MOTB is not just an event; it’s a destination.

Stay Updated and Win Big Explore all DSF events using the new digital DSF Map, an interactive guide to the season’s best experiences. Plus, residents and visitors can win an exciting AED 30,000 prize by simply registering on the DSF website. The winner will be announced on January 12, 2025.

The Dubai Shopping Festival is supported by key partners such as Dubai Islamic Bank, VISA, and strategic partners including Al Futtaim Malls, Emirates Airline, and talabat, ensuring a memorable celebration of innovation and creativity.