In a landmark move, London-based Nothing Tech has partnered with the esteemed Eros Group, aiming to redefine the tech landscape in the UAE and Bahrain. This collaboration will reshape the region’s tech distribution and bring cutting-edge products to consumers in both countries.

This strategic partnership, set to begin in February 2024, designates Eros Group as the exclusive distributor for Nothing Tech’s extensive product range. Among the flagship products to be distributed are the highly anticipated Nothing Phone (2), alongside popular accessories such as the Ear (2) and EarStick, bringing a new wave of innovation to the region’s tech scene.

Eros Group, with its robust retail presence and extensive distribution network, is well-positioned to help Nothing Tech expand its reach. The two companies aim to leverage the growing demand for innovative tech solutions in the region, ensuring these devices are easily accessible to tech-savvy consumers in the UAE and Bahrain. This partnership underscores a commitment to providing cutting-edge technology and excellent customer service.

Rishi Kishor Gupta, the Regional Director for Middle East and Africa at Nothing Tech, expressed his excitement for the partnership. Gupta emphasized that the collaboration with Eros Group would expand Nothing Tech’s footprint in the region and enhance the availability of its products to a wider audience. “We are thrilled to work with Eros Group and look forward to expanding our reach in the country with their strong support,” Gupta said.

On the other hand, Mohammad Badri, Director of Eros Group, shared his enthusiasm about the innovative nature of Nothing Tech’s products. He noted that Eros Group is proud to be the exclusive distributor for Nothing Tech in the UAE and Bahrain. This partnership is a significant milestone for Eros Group, marking a step toward solidifying its position as a key player in the tech distribution space in the region.

The formal agreement was signed in February 2024 at the Eros Group office, symbolizing the beginning of this powerful collaboration. The companies’ shared vision of driving technological innovation and enhancing consumer experiences is poised to reshape the tech landscape in both the UAE and Bahrain, as they look to meet the growing demand for cutting-edge tech solutions in the region. This partnership marks the beginning of a new chapter in tech distribution in the Middle East.

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