Genetec Brings Future-Ready Security Solutions to Intersec 2025

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Genetec Inc. (“Genetec”), a global leader in enterprise physical security software, will highlight its latest innovations at Intersec 2025, running from January 14-16. These advancements address the growing demand for cutting-edge security technologies across the Middle East and North Africa (MENA) region, where the physical security market is projected to reach USD 3.0 billion by 2028, growing at a CAGR of over 7%.

The Genetec State of Physical Security Report 2025 reveals that 46% of end users plan to adopt AI-powered features in 2025, compared to just 14% in 2024. This reflects the region’s focus on leveraging artificial intelligence to enhance threat detection, automate processes, and improve operational efficiency.

At Intersec 2025, Genetec will showcase SIRA-approved Security Center 5.12, its state-of-the-art platform featuring enhanced map tools and robust authentication for managing large-scale facilities. Other highlights include Security Center SaaS, a scalable and unified software solution for access control, video management, and intrusion monitoring, and the Cloudlink™ 110, a device enabling businesses to transition seamlessly to cloud-based systems.

Genetec will also introduce new 4-door and 8-door Axis Powered by Genetec controllers to the Middle Eastern market. These compact, all-in-one devices simplify installation, support more readers and doors per unit, and reduce hardware footprints—ideal for space-constrained environments.

“Intersec is the ideal platform to showcase how Genetec is shaping the future of physical security,” said Firas Jadalla, Regional Director – Middle East, Turkey & Africa, Genetec Inc. “Our innovative solutions address critical challenges while supporting the region’s security needs and growth.”

Delegates at Intersec 2025 can explore these advanced technologies and gain insights into the latest trends driving the physical security industry.