23 January 2025, Thu |
5:09 PM
23 January 2025, Thu |
5:09 PM
Genetec Inc. (“Genetec”), a global enterprise physical security software company, has shared its key predictions for the physical security industry in 2025.
Practicality Will Replace Hype
Organizations are becoming more strategic with cloud deployments, opting for a balanced approach that integrates on-premises, edge, and cloud solutions for optimal results. In 2025, decision-makers are expected to favor hybrid systems, prioritizing centralized monitoring, reduced maintenance, and quick-to-deploy hybrid cloud solutions. These systems will modernize video and access control infrastructure while preserving existing investments. Fully cloud-based deployments may further optimize costs and expand third-party integrations. SaaS solutions supporting hybrid-cloud environments will provide unmatched flexibility, combining video, access control, and sensor technologies from multiple manufacturers while leveraging existing infrastructure via the cloud.
AI Will Deliver Outcome-Focused Benefits
According to the 2025 State of Physical Security Report, 42% of respondents involved in the procurement, management, or use of physical security technology plan to implement AI in their operations in the coming months. Thoughtfully applied AI-enabled solutions can be transformative when organizations focus on solving key operational challenges through intelligent automation—a blend of artificial intelligence (AI), intuitive user experience (UX), and automation. The most impactful implementations will center on Responsible AI, emphasizing ethical and transparent practices. This approach will reduce risks while boosting trust and regulatory compliance.
Data Privacy Will Be a Top Priority
The global average cost of a data breach reached $4.88 million in 2024, and with 67% of organizations affected by regulatory requirements in the past year, investment in data protection and compliance will continue to rise. However, many physical security systems on the market lack robust privacy features. IT and physical security teams will prioritize systems with built-in data protection tools and certifications, alongside cloud and hybrid-cloud solutions that receive automatic updates, including cybersecurity and privacy enhancements.
Collaboration Across Teams Will Grow
Industry surveys reveal that organizations anticipate challenges in hiring qualified personnel in 2025. This is driving demand for tools that enhance data analysis, visualization, and cross-department collaboration. Tools that empower IT, facilities, and HR teams with better access to information and greater autonomy will help eliminate bottlenecks and reduce stress on security teams.
Higher Expectations From Service Providers
Physical security decisions are no longer solely the responsibility of security professionals. Stakeholders from IT, SecOps, and facilities teams are increasingly involved, each with unique priorities and challenges. As a result, end users will expect more from service providers, including channel partners, consultants, and technology vendors. These providers will need to demonstrate a deeper understanding of cybersecurity, operational needs, data management, and business automation. Organizations will look for cohesive guidance and solutions tailored to address diverse stakeholder requirements.
