Hisense Leads Large-Screen TV Market, Secures No. 2 Global Spot Again

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Hisense, a global brand in consumer electronics and home appliances, has reinforced its dominance in the TV market by securing the No. 2 position in global TV shipments for the third consecutive year. According to the latest report from AVC Revo, Hisense achieved an 11.9% year-on-year shipment increase in 2024, capturing a 14.06% global TV shipment share.

From 2022 to 2024, Hisense has consistently maintained its position as the world’s second-largest TV brand by shipment volume. In 2024, the company further strengthened its global presence, particularly in the large-screen segment. Hisense accounted for 47% of shipments in the 100-inch-and-above TV category, ranking No. 1 worldwide. This success is fueled by strong market demand and strategic sponsorships of major sporting events.

At CES 2025, Hisense unveiled groundbreaking innovations, including the revolutionary 116-inch TriChroma LED TV with RGB Local Dimming Display Technology, setting a new standard for home entertainment. These innovations aim to deliver an immersive viewing experience, especially as fans gear up for the FIFA Club World Cup 2025™.

“Securing the No. 2 spot globally for the third consecutive year is a testament to our relentless focus on innovation and our consumers,” said Jason Ou, Vice President of Hisense Middle East & Africa. “In the Middle East and Africa, we are witnessing significant growth, driven by increasing demand for premium and large-screen TVs. Our commitment remains firm in delivering cutting-edge technology that enhances the viewing experience.”

Hisense continues to drive innovation in ultra-high-definition displays, AI-powered smart technology, and energy-efficient solutions. With a strong focus on delivering real value to consumers, the brand remains committed to transforming how people live, connect, and enjoy entertainment.