Microsoft is excited to welcome attendees to GISEC Global 2024, the premier cybersecurity conference in the region, where the latest innovations and solutions in cybersecurity are showcased. As a Strategic Partner, Microsoft is dedicated to advancing digital transformation through the responsible use of artificial intelligence (AI). The company is set to emphasize the crucial role of AI in creating secure, resilient systems that empower organizations to navigate an increasingly complex threat landscape.

Naim Yazbeck, the General Manager of Microsoft UAE, underscores the dual aspects of the AI revolution—its remarkable capabilities and the emerging challenges it presents. He stresses the critical need for businesses to strengthen their cybersecurity strategies in the face of more sophisticated and potent cyber adversaries. Microsoft plans to make a significant impact at GISEC Global 2024 by presenting their most advanced AI-powered cybersecurity technologies. With an extensive portfolio, Microsoft aims to help businesses stay ahead of ever-evolving threats, providing the tools they need to safeguard their operations effectively.

At the Microsoft Hub, located within the event, attendees can explore a variety of interactive zones designed to engage and inform. These include a VIP Demo Area for exclusive demonstrations, a Surface Zone showcasing the latest devices, a Glambot Activation for unique photo opportunities, a Networking Area for professionals to connect, and a Food & Beverage Area to refresh and recharge. Microsoft is collaborating with nine trusted partners, including QuorumCyber, Trustwave, Wizard Group, 42Crunch, BPS, Commvault, Fortinet, Rubrik, and Github, to emphasize the importance of collective cybersecurity efforts.

A centerpiece of Microsoft’s showcase is Copilot for Security, an industry-first generative AI solution that promises to revolutionize the way security and IT professionals protect their organizations. Released on April 1, 2024, Copilot for Security empowers users to analyze and respond to threats swiftly and effectively, while ensuring adherence to responsible AI principles. Ahmad El Dandachi, the Enterprise Commercial Director at Microsoft UAE, highlights how Copilot for Security transforms defense strategies, enabling faster decision-making with real-time data, backed by advanced threat intelligence.

In addition to Copilot for Security, Microsoft is unveiling a suite of innovative cybersecurity solutions designed to further enhance organizational defenses. This includes Microsoft Defender, Sentinel, Purview, Entra, Priva, Intune, and more, all developed to provide end-to-end protection across the digital landscape. Each solution embodies Microsoft’s unwavering commitment to developing AI responsibly and ensuring the highest standards of security.

GISEC Global 2024, hosted at the Dubai World Trade Center, is expected to attract more than 20,000 attendees from 130 countries, offering a dynamic platform for 750 brands to showcase their latest cybersecurity innovations. The event will run until April 25th, providing ample opportunities for networking, learning, and collaboration among industry leaders, professionals, and innovators.

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