Dubai Mallathon saw participation from the Professional Communication Corporation, Nedaa, as the organisation joined the initiative at City Centre Mirdif in Dubai on 7 September 2026. Employees and senior management took part in the activity as part of Nedaa’s efforts to promote quality of life and healthy lifestyles among its workforce.

The participation reflects Nedaa’s focus on investing in its human capital by fostering a positive and engaging workplace. The organisation considers employee physical and mental wellbeing important to productivity, teamwork and sustained performance.

In addition, the participation highlights Nedaa’s engagement with national community initiatives and its involvement in Dubai’s sporting and community activities.

Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the United Arab Emirates, and Chairman of The Executive Council of Dubai, the Dubai Mallathon aims to make physical activity more accessible throughout the year.

The initiative transforms shopping malls and other air-conditioned indoor destinations into dedicated walking venues during the summer months. As a result, people across different segments of society can remain physically active while addressing the challenges of high summer temperatures.

His Excellency Mansoor Bu Osaiba, Chief Executive Officer of the Professional Communication Corporation, Nedaa, said Dubai continues to place quality of life at the centre of its development journey.

He added that initiatives such as the Dubai Mallathon make physical activity more accessible and help embed health and wellbeing into everyday life.

“At Nedaa, we believe that quality of life begins with people, and that a healthy, balanced workplace helps build teams that are more positive, engaged and empowered to perform at their best,” H.E. Bu Osaiba said.

He added that Nedaa encourages employees to participate in initiatives that support their health and wellbeing while strengthening teamwork and communication. According to the organisation, this can create a positive impact on employees’ professional and personal lives.

Through its continued participation in community initiatives and events, Nedaa said it remains committed to supporting Dubai’s efforts to advance health, wellbeing and quality of life. The organisation also continues to encourage active lifestyles, healthy balance and wider community engagement through initiatives such as the Dubai Mallathon.

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