NMK Electronics, a Midwich Group Company, announced the successful hosting of its flagship event, NMK Interactive 2025, on September 25. The annual event brought together more than 600 system integrators and partners from the UAE, Qatar, Oman, Kuwait, and Bahrain at the JW Marriott Marquis Dubai. It highlighted NMK’s position as a leading distributor and enabler of AV solutions, innovation, and growth in the region.

Themed “Music from Around the World,” the event revealed a blend of culture, artistry, and advanced AV solutions. Guests experienced an immersive journey with live performances, interactive activations, and cutting-edge demos.

Nicolas Cox, Managing Director at NMK Electronics, reported, “NMK Interactive goes beyond showcasing technology. Every demo, every performance, and every conversation is part of a larger story of collaboration, community, and shared growth.”

The evening included cultural performances from India, Africa, and the Arab world. The main hall was transformed with light, sound, and laser effects, featuring:
• High-energy water drum and dance performances
• Prestigious NMK Awards FY 24-25 ceremony
• Raffle draws and brand activations

NMK showcased its full AV solutions portfolio, including audio, video, lighting, communication, infrastructure, and control technologies. Global brands featured included Shure, Bose Professional, Q-SYS, Epson, L-Acoustics, Arthur Holm, Riedel Communications, Lightware, Infiled, Televic, Neat, Barco ClickShare, Surgex, Allen & Heath, Luminex, Neutrik, Chauvet Professional, Milos, SRS Group, Microsoft, Avid, Turtle AV, Peerless AV, and 7th Sense.

The NMK Awards recognized outstanding system integrator projects across the region. Winners were selected for innovation, collaboration, execution, and impact on end-user experience.

From start to finish, NMK Interactive 2025 was revealed as a benchmark for experience-driven engagement in the AV industry, showcasing how AV solutions can inform, inspire, and connect.

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