NMK Electronics, a Midwich Group company, has officially launched NMK Beyond, a 21,500 square foot technology experience hub in Al Quoz, Dubai. The hub is designed to change how people discover and interact with modern technology. Visitors can see, hear, and experience innovation beyond screens, catalogues, or traditional displays.

The space targets professionals, creators, and future innovators. NMK Beyond combines the latest in audio, video, lighting, control, infrastructure, and collaboration technologies. The design mirrors real workplaces, studios, classrooms, and entertainment venues.

Stephen Fenby, Managing Director at the Midwich Group, said NMK Beyond reflects how technology is transforming work, learning, and collaboration. He added that the UAE is investing in connected, experience-led environments. The venue gives the industry a practical space to explore, test, and understand technologies in real-world settings.

Inside NMK Beyond, visitors can explore immersive audio and visual environments. The hub features a Dolby Atmos-enabled recording and listening studio. It also offers AI-powered meeting, training, and collaboration rooms. Content creation zones support modern production workflows. Visitors can see realistic setups demonstrating technology in actual installations.

Alex Kemanes, Regional Managing Director MESEA at Midwich Group, said, “We created a space for non-technical people, where technology works quietly in the background and feels completely natural, allowing people to experience it live and understand its value through interaction.”

The hub also supports upskilling the region’s technology workforce. In 2025, over 6,000 visitors explored the facility. More than 4,000 industry professionals took part in hands-on training, certifications, and interactive demonstrations. Students and emerging professionals use NMK Beyond to see technology applied in real production and enterprise environments.

Global industry experts, including Greg Price, live sound engineer for Metallica, have visited the hub. NMK Beyond also features technologies used by world-renowned performers such as Coldplay. These tools are applied in workplaces, classrooms, and creative industries.

During the launch, NMK Electronics made several announcements. The company became the exclusive GCC distributor for Neat, a leading collaboration solutions brand. NMK Beyond also opened a new Control Room, enhancing its capabilities for critical-operations environments.

Founded nearly 40 years ago, NMK Electronics supplies professional technology solutions across the Middle East. With NMK Beyond, the company strengthens its commitment to the region. The hub offers a space to explore, test, validate, and understand innovation before deploying it in real-world projects.

This launch positions NMK Beyond as a major destination for immersive technology experiences in Dubai. It provides a practical, hands-on environment for professionals and innovators to interact with cutting-edge solutions.

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