16 March 2025, Sun |
10:41 AM
16 March 2025, Sun |
10:41 AM
Ericsson marked its fourth consecutive year at LEAP, underscoring its continued commitment to Saudi Arabia’s Vision 2030 and its ambitious digital transformation journey. Håkan Cervell, Vice President and Head of CU Saudi Arabia at Ericsson, shared insights on the company’s ongoing initiatives and the pivotal role of advanced technologies like 5G and AI in accelerating the Kingdom’s technological landscape.
Ericsson’s longstanding presence at LEAP is a testament to the company’s dedication to Saudi Arabia’s digital future. Cervell emphasized how Ericsson’s collaborations with local telecom leaders are actively contributing to the Kingdom’s evolving infrastructure.
“We’re proud to have partnered with stc Group to achieve a world-first 5G Advanced capability, integrating Automated Radio Resource Partitioning on a 5G standalone network slice. Additionally, our work with Mobily on an AI-powered 5G uplink interference optimizer highlights our focus on enhancing network performance,” Cervell said.
These milestones are part of Ericsson’s broader strategy to help build a robust digital infrastructure, enhance 5G connectivity, and elevate user experiences across Saudi Arabia.
At LEAP 2025, Ericsson unveiled a host of AI-powered automation and optimization tools designed to drive digital transformation across industries in Saudi Arabia. The theme “Step Forward: Discover the Unfolding Future” guided the showcase, which featured live demonstrations of next-gen technologies in 5G, AI, and advanced network solutions.
“Through immersive use cases, we highlighted how AI-driven automation is reshaping connectivity and business in the Kingdom,” Cervell noted. “Our Tech Insights sessions offered deep dives into the impact of AI on enterprises and consumers, positioning Ericsson as a key enabler of digital progress in the region.”
Ericsson views 5G as a critical driver of innovation, particularly in sectors like healthcare, energy, and entertainment. Cervell pointed to the increasing demand for differentiated connectivity in Saudi Arabia, as highlighted in Ericsson’s ConsumerLab report, as a clear sign of 5G’s transformative potential.
“In Saudi Arabia, 5G is revolutionizing industries by offering faster speeds, lower latency, and greater reliability. It’s enabling real-time insights, improving efficiency, and unlocking new digital experiences,” Cervell explained.
Notable examples of Ericsson’s success in the Kingdom include the implementation of a shared 5G indoor connectivity solution with ACES NH, which enhances network performance in high-traffic areas, and a partnership with Tawal to deliver a fully integrated neutral host provider ecosystem for indoor 5G networks.
Further innovations include a new MOU with Mobily to explore intent-driven autonomous networks, aimed at boosting operational efficiency, service quality, and user experience.
Sustainability is a cornerstone of Ericsson’s digital transformation efforts. In line with Saudi Arabia’s sustainability objectives, Ericsson has integrated sustainable practices into its 5G and AI technologies.
Through initiatives like the Ericsson Product Take-Back Program with stc, the company promotes responsible e-waste management. Additionally, its energy-efficient solutions, such as the Radio 6646, help reduce network energy consumption while maintaining high performance. Collaboration with partners like IoT Squared and Alshaya Group also led to the launch of the Ericsson Connected Recycling Platform, leveraging AI and IoT to foster sustainable practices in the retail sector.
“Our sustainable innovations extend beyond technology,” Cervell said. “We are nurturing local talent through the Ericsson Fresh Graduates Program, which has already employed over 160 young professionals in Saudi Arabia. This contributes to building local expertise and supports the Kingdom’s Vision 2030 goal of creating a sustainable, tech-driven economy.”
Looking ahead, Cervell sees 5G playing a pivotal role in Saudi Arabia’s digital ecosystem over the next 5-10 years. With the Kingdom investing heavily in emerging technologies and digital infrastructure, 5G will be at the heart of smart industries, public services, and economic diversification.
“Saudi Arabia is positioning itself as a leader in MENA’s digital transformation,” Cervell said. “By leveraging 5G, AI, and cloud technologies, the Kingdom will unlock new efficiencies across sectors, enhancing connectivity across both urban and remote areas. Ericsson is proud to support this vision, ensuring that 5G forms the foundation for a more connected, innovative, and sustainable digital economy.”
Ericsson’s presence at LEAP 2025 not only highlights the company’s commitment to the Kingdom’s Vision 2030 but also reinforces its role as a key player in shaping the future of digital transformation in Saudi Arabia. With cutting-edge innovations in AI, 5G, and sustainable technologies, Ericsson is paving the way for a brighter, more connected future for the Kingdom.
