Pure Storage Enhances Reseller Partner Program

Pure Storage® (NYSE: PSTG), an advanced data storage technology company, has launched an updated Reseller Partner Program designed to boost profitability for partners by enabling them to guide customers through successful data storage transformations and drive superior business outcomes. As the shift from hard disk to flash storage accelerates, the program provides partners with the tools to address customers’ most pressing data storage needs, including AI and cyber resilience, while rewarding those who successfully transition customers to Pure Storage’s all-flash platform.

The IT landscape is rapidly evolving, with consumption-based models and AI advancements driving the need for modern, scalable, and flexible data storage solutions. Pure Storage’s enhanced program equips partners to meet these demands, delivering tailored solutions that grow with customers’ needs. The new Reseller Partner Program introduces solution-oriented training designed to address market changes and empower partners. With access to on-demand courses and in-person technical boot camps, partners can increase their expertise, strengthen customer relationships, and drive greater profitability. The program also introduces new incentives and rebates to accelerate customers’ transition to the Pure Storage Platform.

Pure Storage is empowering its partners to lead in high-growth markets by focusing on key areas that solve customers’ most significant IT challenges. Partners can help customers optimize hybrid cloud environments, unify data to accelerate AI workflows, automate and protect data for modern applications, and ensure cyber resilience through advanced security solutions.

The program also delivers unparalleled earning potential through enhanced rewards and rebates, recognizing the role partners play in delivering transformative solutions. New partner-facing tools, such as Pure Partner Intelligence and Pure Realize™, allow partners to identify growth opportunities, propose tailored solutions, and differentiate themselves in the market. The digital experience is further streamlined with the new Digital Partner Master Services Agreement (DPMSA) process, enabling faster customer upgrades, expansions, and renewals via the Pure1® platform.

“We are deeply committed to driving shared success with our partners, and we’re excited to offer an enhanced program that positions them for exponential growth,” said Amy Fowler, General Manager, Commercial at Pure Storage. “Partners recognize the unmatched value of the Pure Storage Platform in solving customers’ data storage challenges and supporting their sustainability goals.”

Kapil Bansal, Senior Vice President of Partner Management & Solutions at SHI International, stated, “Pure has reimagined its Reseller Partner Program with enhanced tools, smarter incentives, and better alignment to meet growing customer demand. These program improvements will help us deliver more value to our customers and efficiently address their storage needs.”