Pure Storage® (NYSE: PSTG), an IT company specializing in advanced data storage technology, has announced the launch of its Enterprise Data Cloud (EDC). This new platform introduces a bold architectural approach to simplify data and storage management.

The company revealed that as AI accelerates data growth and business needs evolve, traditional storage methods are no longer efficient. These outdated models often result in silos, fragmentation, and data sprawl.

Pure Storage stated that the EDC enables organizations to shift from managing storage infrastructure to managing data. This shift helps reduce risks, cut costs, and improve operational efficiency.

According to the company, the EDC provides unified control over data across on-premises, public cloud, and hybrid environments. It allows IT teams to manage data as a single virtualized cloud with intelligent automation and governance.

The EDC is delivered through the Pure Storage platform. This platform lets organizations unify data across their environments and manage it through a centralized control plane. The result is simplified, service-based data delivery.

Charles Giancarlo, Chairman and CEO of Pure Storage, commented on the launch. He said, “It’s time to stop managing storage and start managing data.” He emphasized that only Pure Storage offers a solution that enables global data estate management at this scale.

At the core of the platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Arrays are self-discoverable and manageable from any system. This eliminates the need for in-depth configuration.

New features were also announced:

• Workload Automation: Pure Fusion now includes presets and remote provisioning for fleetwide file, block, and object. This improves resiliency and reduces compliance risk.
• Workflow Orchestration: Admins can deploy workflows across storage, compute, network, and applications using thousands of third-party integrations.

Security enhancements were also reported. The company introduced built-in compliance and cyber resilience features. These reduce risk by automating provisioning and data governance.

Further partnerships were revealed to enhance the platform’s security capabilities:

• Rubrik Integration: Rubrik Security Cloud works with Pure Fusion for automated threat response. It tags secure SafeMode snapshots for clean data recovery and reduces recovery time to near-zero.
• CrowdStrike Partnership: Pure Storage now supports Falcon LogScale in on-premises environments, providing high-performance log analytics and threat hunting capabilities.

Additionally, Pure Protect™ now offers VMware-to-VMware recovery, along with existing recovery to AWS and on-prem environments. This helps customers maintain business continuity with flexible failover options.

The company also reported that its AI Copilot is now generally available. This assistant provides personalized, fleet-aware insights across areas like performance, security, and sustainability.

Matt Kimball, Vice President & Principal Analyst at Moor Insights & Strategy, shared his view. He said Pure Storage’s EDC is “a tangible shift” in enterprise data management, calling the approach “bold” and “actionable.”

Pure Storage emphasized that the full potential of an Enterprise Data Cloud requires a platform built from the ground up. With this launch, it aims to combine infrastructure, intelligence, and integrated services into a unified experience.

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