Pure Storage Unveils New Innovations for Modern Data Storage Needs

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Pure Storage® (NYSE:PSTG), an advanced data storage company, has announced major innovations to its platform, including Real-time Enterprise File, a dynamic file service that adapts in real-time to meet the fast-paced demands of modern applications. These updates further solidify Pure Storage’s leadership in Storage as a Service (STaaS) with new features like a Virtual Machine (VM) assessment and the introduction of industry-first Universal Credits.

The Pure Storage platform delivers unmatched agility and reduces risk by offering a simple, consistent storage platform with subscription-based services. Designed to address the broadest range of use cases, it supports on-premises, public cloud, and hosted environments. With continuous, non-disruptive upgrades and a highly differentiated as-a-service experience, the platform ensures seamless adaptation to the evolving needs of modern enterprises.

Pure Storage’s Real-time Enterprise File is built to overcome the limitations of legacy file storage, which often struggles with outdated architectures and complex management layers. As modern applications like AI, analytics, and VDI continue to evolve, businesses demand more flexibility from their storage solutions. Real-time Enterprise File enables organizations to manage application demands in real-time, delivering improved outcomes at a lower total cost of ownership. This innovation includes features such as real-time agility, zero-move tiering, and non-disruptive upgrades, ensuring that businesses can optimize their storage resources without the complexity of traditional systems.

Additionally, Pure Storage has introduced the FlashBlade//S100, an AI-ready platform that supports GPUDirect, offering a scalable architecture for entry-level enterprise use cases, including AI, compliance, IoT, and Edge applications. This platform brings cost-efficient options across various price points, enhancing support for businesses with diverse storage needs.

The Pure Storage platform also simplifies management, reducing the operational complexities caused by legacy systems. With cloud-like operations and AI Copilot for File, an industry-first natural language model, IT teams can streamline file management and eliminate bottlenecks. These innovations offer radical ease of use, allowing businesses to focus on growth without worrying about storage complexities.

In response to increasing uncertainty in virtualization environments, Pure Storage has introduced a new VM Assessment. This tool helps IT decision-makers optimize their virtualization operations by providing performance monitoring, scenario planning, and rightsizing recommendations. Available to all Pure1® customers, the VM Assessment enables organizations to gain deep insights into resource utilization and make informed decisions to improve efficiency.

Another groundbreaking innovation is Pure Storage’s Universal Credits, the first of its kind in the industry. Universal Credits give businesses unprecedented financial flexibility by allowing them to purchase credits in bulk and use them across various services, including Evergreen//One™, Pure Cloud Block Store™, and Portworx®. This approach offers predictable billing and volume discounts, helping organizations maximize their investment in storage solutions.

Ajay Singh, Chief Product Officer of Pure Storage, noted that these new innovations empower businesses to confidently navigate today’s fast-moving business environment. Matt Kimball, VP & Principal Analyst at Moor Insights & Strategy, emphasized that Pure Storage’s platform has redefined customer expectations of what a modern storage infrastructure can deliver.

With these latest updates, Pure Storage continues to lead the industry in providing flexible, scalable, and future-proof storage solutions for data-driven enterprises.