Samsung Unveils Vision AI and Next-Gen Displays at CES 2025

Samsung Electronics Co., Ltd. introduced its innovative Samsung Vision AI at the CES 2025 First Look event, unveiling intelligent, adaptive screens designed to transform daily life. The company also launched the Neo QLED 8K QN990F, its most advanced TV yet, along with exciting updates to its Lifestyle TVs, solidifying its vision of transforming screens into interactive, smart companions for modern living.

At the event, SW Yong, President of Samsung’s Visual Display Business, explained, “Samsung sees TVs as more than devices for passive consumption – they are intelligent, interactive partners that adapt to your needs. Samsung Vision AI redefines the role of screens, integrating entertainment, personalization, and lifestyle solutions into a seamless experience.”

Samsung Vision AI represents the next step in enhancing user experience with smarter, adaptive screens. This technology makes Samsung TVs aware of their surroundings, responsive to user preferences, and capable of delivering intuitive features automatically. Vision AI includes personalized features like Click to Search, which allows users to instantly gather information about on-screen content without interrupting the viewing experience. Live Translate provides real-time subtitle translations powered by on-device AI, overcoming language barriers and enabling viewers to enjoy global content effortlessly. Generative Wallpaper turns the screen into a dynamic art canvas, allowing users to create personalized images for any occasion.

Beyond personalization, Samsung Vision AI turns screens into central hubs for smarter living, integrating with the SmartThings ecosystem. Home Insights deliver real-time updates about home conditions, including safety alerts and daily updates, ensuring peace of mind whether at home or away. Additionally, Pet and Family Care monitors loved ones, detecting unusual behavior in pets and family members while adjusting settings like lighting automatically when needed, such as dimming the lights when a child falls asleep.

The Samsung Vision AI also brings advancements in picture and sound quality, with AI-powered technologies analyzing content and environmental factors in real-time for optimized visuals and audio. Features like AI Upscaling Pro, Adaptive Sound Pro, and Color Booster Pro enhance detail and clarity, offering a fully immersive viewing experience.

Building on its long-standing reputation for innovation, Samsung’s Vision AI features, along with products like Ballie and the Smart Monitor M9 featuring Copilot, earned the prestigious 2025 CES Innovation Award.

Samsung is also driving innovation through partnerships with leading AI companies, such as Microsoft. The new collaboration brings Copilot to Samsung Smart TVs and Smart Monitors, offering personalized content recommendations and more intelligent, personalized experiences. Further collaborations with AI partners like Google will continue expanding Samsung Vision AI’s capabilities.

Samsung Vision AI is now integrated across an expanded lineup of displays, including Neo QLED, OLED, QLED, and The Frame models. At the forefront of this innovation is the Neo QLED 8K QN990F, powered by the NQ8 AI Gen3 Processor. This advanced TV features 8K AI Upscaling Pro for stunning detail and clarity, Auto HDR Remastering Pro for lifelike visuals, and Adaptive Sound Pro, which optimizes sound based on AI analysis. The QN990F combines cutting-edge technology with a sleek, minimalist design, offering an unparalleled entertainment experience.

Samsung is also expanding its commitment to art and technology with the Samsung Art Store, now featuring over 3,000 curated works from global partners like MoMA and the estates of Magritte and Basquiat. This expanded collection is available not only on The Frame but also on Neo QLED and QLED models, allowing users to transform their screens into personalized art galleries. Alongside this, the new The Frame Pro brings enhanced Neo QLED picture quality and advanced features, including Wireless One Connect for flexible installations. Samsung has partnered with Art Basel, making The Frame the official art display for the globally renowned event.

Samsung’s innovative display technology extends to products like the Premiere 5, the first interactive triple-laser ultra-short-throw projector, combining high-quality projection with versatile functionality. The MICRO LED Beauty Mirror, which offers personalized beauty insights based on individual skin types, is another example of Samsung’s commitment to enhancing daily life through cutting-edge technology.

With Samsung Vision AI and its expanded lineup of intelligent displays, Samsung is redefining how we interact with screens, creating smarter, more personalized experiences that adapt to users’ needs, simplify routines, and enrich daily living.