ServiceNow and Devoteam have announced a new multi-year strategic partnership to accelerate CRM modernization across Europe and the Middle East.

The collaboration brings together ServiceNow’s AI-powered Customer Service Management (CSM), Sales and Order Management (SOM), and Field Service Management (FSM) solutions with Devoteam’s AI-driven digital transformation expertise.

By combining advanced platforms and consulting capabilities, the two companies aim to transform CRM experiences for both customers and employees.

The CRM market continues to grow rapidly. IDC estimates that the CRM space in Europe, the Middle East, and Africa will reach $39.24 billion by 2027. This partnership is designed to help organizations take advantage of that growth with faster innovation and increased efficiency.

ServiceNow and Devoteam plan to deliver end-to-end CRM modernization solutions that meet businesses wherever they are in their digital journey. These offerings will automate workflows, improve service quality, and create more connected customer experiences.

Sebastien Chevrel, Group Managing Director at Devoteam, said the goal is to help enterprises meet rising customer expectations. “Every interaction should strengthen the CRM strategy,” he noted. “This partnership helps speed up that process with proven tools and services.”

Cathy Mauzaize, EMEA President at ServiceNow, added, “Devoteam has been a trusted partner in helping customers realize the value of the ServiceNow Platform. Together, we can scale CRM innovation and improve business outcomes.”

Devoteam recently received ServiceNow’s Elite Consulting & Implementation Partner of the Year and Customer Workflow Partner of the Year awards. The company has helped brands like St. Maclou, Husqvarna, and Konica Minolta achieve successful CRM transformation using ServiceNow’s CSM and FSM modules.

With this expanded alliance, ServiceNow and Devoteam aim to deliver measurable value and long-term CRM modernization across the EMEA region.

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