ServiceNow (NYSE: NOW) and Google Cloud have announced an expanded partnership to enhance enterprise AI capabilities. This collaboration brings the Now Platform and ServiceNow’s full suite of workflows to Google Cloud Marketplace, while also making its Customer Relationship Management (CRM), IT Service Management (ITSM), and Security Incident Response (SIR) solutions available on Google Distributed Cloud (GDC). By leveraging Google Cloud’s AI infrastructure, ServiceNow aims to deliver AI-powered experiences to millions of users, integrating its platform with BigQuery, Google Workspace, and Vertex AI to drive automation, data intelligence, and workflow optimization.
The integration of ServiceNow’s Workflow Data Fabric with BigQuery will allow businesses to unify critical data, providing real-time, secure access for AI-driven decision-making. Customers will benefit from enhanced automation in areas such as customer service, supply chain optimization, and predictive maintenance. The partnership also introduces a zero-copy integration, allowing businesses to enrich workflows in ServiceNow with data from BigQuery, supporting use cases like fraud detection and network outage resolution.
ServiceNow CRM will integrate with Google AI’s Customer Engagement Suite to automate and personalize customer interactions across multiple channels. New AI-powered capabilities will streamline self-service voice and chat conversations, improving customer service experiences. Additionally, ServiceNow’s integration with Google Workspace will enable users to access and export data seamlessly within Google Sheets and Google Chat, reducing friction and improving efficiency for IT and HR teams.
ServiceNow plans to launch on Google Cloud Marketplace throughout Q2 and Q3 in various regions. New integrations with BigQuery, Customer Engagement Suite, and Workspace are expected to be available later this year. The availability of ServiceNow CRM, ITSM, and SIR modules on Google Distributed Cloud in Google Operated and Partner Operated models is also anticipated in the coming months. This strategic partnership between ServiceNow and Google Cloud reinforces the role of generative AI in enterprise transformation, driving innovation, automation, and productivity across industries.