ServiceNow has announced a strategic partnership with Ferrari. The collaboration aims to enhance Hypercar performance and real-time race operations.

The announcement follows Ferrari’s recent win in the World Endurance Championship. As the Official Partner of the Ferrari Hypercar team, ServiceNow’s AI platform will support global operations.

It enables real-time race operations and connects employees, dealers, suppliers, and platforms across Ferrari’s business.

Fabio Spoletini, GVP for Southern Europe, Middle East & Africa at ServiceNow, stated:
“Ferrari embodies precision, speed, and performance principles that are key to our partnerships here at ServiceNow. We’re proud to support their digital transformation, helping them innovate where it counts on the track, in the factory, and across the business. When milliseconds matter and excellence is the standard, ServiceNow helps Ferrari stay ahead.”

Antonio Torretta, Head of IT Strategy and Governance at Ferrari, added:
“Ferrari’s commitment to performance and innovation aligns with ServiceNow’s mission to make the world work better. Whether helping race engineers optimize vehicle performance or enabling business leaders to manage complexity, ServiceNow is built for high-stakes environments where speed, clarity, and action matter most. This partnership shows how the right platform can turn pressure into progress and performance into transformation.”

The partnership supports endurance racing standards. The FIA World Endurance Championships are among the world’s most prestigious races.

Ferrari uses a custom application built on ServiceNow to meet high standards. It improves collaboration and serves as a single source of information.

The platform, developed in late 2024, allows Ferrari to:

• Track and report car issues
• Communicate updates on new components under testing
• Ensure traceability during validation

Beyond the racetrack, Ferrari’s transformation continues.

The One Digital Portal, also built on ServiceNow, connects over 25,000 employees, dealers, suppliers, and contractors. It manages service requests and improves response time. The platform enhances collaboration and creates a unified user experience across Ferrari’s Racing, Sports Car, and Lifestyle divisions.

Core business functions, including IT operations, compliance, and customer service, are integrated into the platform.

Ferrari’s global dealer network, with 180 locations in more than 60 countries, now benefits from better case management and increased operational transparency.

ServiceNow and Ferrari first began their partnership in 2019. Since then, the collaboration has expanded to support enterprise-wide modernization.

Related post

View all