As Saudi Arabia celebrates its 94th National Day, Snapchat introduces a special AR campaign called “Kingdom’s Lenscape.”
The initiative runs for ten days and offers immersive, interactive digital experiences rooted in Saudi identity and tradition.
This campaign features two unique augmented reality journeys titled FAKHAR and KARAM, each designed to spark pride and engagement.
Snapchat aims to unite communities, connect brands, and bring national stories to life using cutting-edge AR technology.

FAKHAR, meaning “pride,” showcases brand contributions to Saudi Arabia’s development through immersive, story-driven digital landscapes.
Users can explore virtual environments highlighting work from The Saudi Investment Bank, Laverne, and Alwaleed Philanthropies.
A special GenAI-powered lens enables Snapchatters to envision the future impact of these brands through futuristic visualizations.
Each digital journey celebrates innovation while reinforcing the narrative of growth and progress across the Kingdom.

KARAM reflects the spirit of generosity, transforming user environments into an interactive digital marketplace filled with exclusive offers.
Brands like Ounass, Huda Beauty, Shahid, Spotify, Zyros, NiceOne, and Alwazn Almithaly are featured in this engaging experience.
Users can interact with products, enjoy special discounts, and navigate directly to partner sites for seamless purchases.
This component celebrates both national pride and modern consumer engagement through a vibrant, tech-enhanced shopping lens.

Abdulla Alhammadi, Managing Director of Snap Inc. KSA, emphasizes the cultural and emotional power of this AR initiative.
He describes “Kingdom’s Lenscape” as more than an activation—it’s a heartfelt tribute to Saudi tradition and digital innovation.
This campaign allows brands to form meaningful connections with users during a significant cultural celebration.
Snapchat aims to amplify national pride while offering practical value to both users and commercial partners.

Saudi Arabia has over 22 million active Snapchat users, making the platform a vital space for communication and celebration.
In 2023, 84% of local Snapchatters participated in National Day activities through the app, highlighting massive engagement.
Snapchat builds on this participation by delivering culturally immersive AR content that resonates with the Saudi audience.
“Kingdom’s Lenscape” reinforces Snapchat’s position at the forefront of national celebrations and digital transformation.

This AR campaign demonstrates Snapchat’s ability to merge storytelling, culture, and commerce in a meaningful way.
It supports Saudi brands in amplifying their identity while offering users fun, personalized AR experiences.
The campaign proves how AR can deepen national pride and drive digital engagement simultaneously.
Snapchat continues to innovate, ensuring it remains central to cultural and technological progress across Saudi Arabia.

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