SolarWinds Enhances Partner Program to Drive Profitability and Growth

SolarWinds (NYSE:SWI), a provider of observability and IT management software, has unveiled a new phase of enhancements to its Partner Program, focusing on boosting partner profitability, enhancing capabilities, and providing the necessary tools to foster growth. These updates align with the company’s commitment to empowering partners in adapting to emerging technologies and meeting evolving customer demands.

Andre Cuenin, Chief Revenue Officer at SolarWinds, emphasized the company’s vision for shared growth, stating, “We are dedicated to creating lasting value for our partners through collaboration, shared growth, and a unified vision. This year’s Partner Program theme, ‘Elevating Together,’ aims to empower partners to adapt to emerging technologies and evolving customer demands while focusing on channel success, growth, and exceptional customer satisfaction for a resilient, innovative future.”

As part of this evolution, SolarWinds has introduced a new three-tier partner model, expanding purchase tiers and offering enhanced revenue segmentation and margin control. These changes are expected to increase partner profitability starting in 2025. The updated program also includes growth incentives to reward partners for expanding in SolarWinds Observability (Self-Hosted and SaaS), Database, and IT Service Management (ITSM) solutions. These incentives aim to drive growth and profitability for partners across various segments of SolarWinds’ product offerings.

In addition, SolarWinds is launching the SolarWinds Services Certification Program (SCCP), designed to certify services partners to sell and deliver SolarWinds Premium Support Add-On services. Partners’ teams must include a SolarWinds Certified Professional (SCP) and a SolarWinds Certified Instructor (SCI) to become certified services partners. This program aims to enhance the expertise and capabilities of SolarWinds’ partner network, further elevating their service offerings.

To support partner success, SolarWinds has also enhanced its partner portal, providing new tools and a better user experience. Updates include advanced business planning tools, marketing automation features, integrated Google Ads activation, and enhanced lead-sharing capabilities. These improvements will help partners streamline operations, increase engagement, and expand their customer reach.

Launched in 2022, SolarWinds’ Partner Program has been updated annually based on feedback from employees and partners, reflecting the company’s commitment to supporting digital transformation and innovation. The continued evolution of the program underscores SolarWinds’ dedication to building stronger partnerships and driving success for both the company and its partner ecosystem.