Ericsson will be physically present within the Swedish Pavilion at Expo 2020 Dubai for many days in 2021 and 2022, illuminating the pavilion. Ericsson will focus on intriguing demonstrations and seminars on next-generation innovations and sustainability solutions that will address some of the world’s most critical concerns throughout the course of three days. Ericsson will also focus on a number of Expo topics, including the Golden Jubilee of the United Arab Emirates (UAE), travel and connection, health, and wellness.
Ericsson will address its role in the latest cellular technology breakthroughs and demonstrate the positive impact of limitless connectivity on people, organizations, and the world with a revitalized purpose and vision.
Ericsson will also emphasize the importance of innovation and the ICT industry in the development of a connected and sustainable world. Ericsson will kick off its first day at the Expo with a VIP event on October 25th, featuring a lineup of local and international speakers, technological demos, and exciting news announcements.
Expo 2020 is the right place to address sustainability because it is a fantastic opportunity to bring ambitious minds from all over the world together. Ericsson is conducting thought leadership seminars on two vital themes: digital inclusion and climate action, as part of this year’s Sustainability Day at Expo on October 28th. Ericsson will offer information about how the ICT industry is aiming to reach net-zero emissions while also assisting other industries in their efforts.
Following these two thrilling days, Ericsson will return to the pavilion once a month until the Expo concludes in March. The days will focus on a variety of topics, such as the UAE’s golden jubilee, travel and connectivity, and digital transformation and its influence on individuals, business, and society.
Wojciech Bajda, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa says: “We are very excited to be part of the world’s major show Expo 2020. Ericsson’s participation at the Dubai Expo will highlight how technology innovation is the ultimate driver to a sustainable and connected future. We aim to use this platform to demonstrate what innovation can do to create a sustainable and a truly connected future. We will showcase our latest cellular technology use cases and conduct thought leadership sessions to highlight the opportunities available to us all in achieving the goals of the nation.”
As more businesses in the UAE turn to digital technologies like AI and IoT, Ericsson is committed to assisting them in realising the benefits of 5G. Ericsson plans to cover a wide range of 5G use cases in the country and provide a nationally focused agenda for innovative and sustainable growth aligned with UAE Vision 2021, with the goal of maximising the potential of emerging digital technologies in the area.
