Huawei offered in-app revenue on mobile platforms other than Huawei. All Android smartphones now have support for HUAWEI Ads, Huawei’s programmatic advertising marketplace that allows a real-time advertising marketplace to all android app developers.
Developers may utilize HUAWEI Ads to open up their apps to third-party advertising in a simple and effective method. At the same time, advertisers can buy impressions on Huawei’s massive worldwide user base.
“Feedback on HUAWEI Ads has been overwhelmingly positive, and developers have told us that they want a similar way to increase in-app revenue on mobile platforms other than Huawei,” said Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group.
Also said, “Now, with the latest version of the HUAWEI Ads Publisher Service, developers have the opportunity to integrate high-quality advertising content into their apps running on the global user base of Android devices and all of the different flavors of Android.”
HUAWEI Ads supports various media formats, including native, Rewarded, banner, interstitial, splash, and roll. The typical revenue sharing arrangement is 70-30% in favor of publishers, with publishers receiving 80 percent for the remainder of 2021.
“The mobile app market is extremely competitive, and developers need multiple lines of revenue to be profitable,” said Xiao.
Further explained, “With HUAWEI Ads, they can tap into a long list of high-quality advertisers that want to reach the Android user base. Adverts can be delivered to the client’s exact target audience thanks to our sophisticated tracking and profile-building technology. We are confident that developers that choose to work with HUAWEI Ads can look forward to high fill rates and attractive advertising rates.”
Huawei has guaranteed that the advertisements offered on its platforms are not obtrusive, including an opt-out option to prohibit the distribution of customized advertisements to users who do not want to see them, as well as an option to reset OAID, an advertising identification.
