Microsoft brought a taste of what the future of mixed reality will look like to GITEX Global 2022, as the region’s premier technology exhibition got underway at Dubai World Trade Centre.
The company will be present at GITEX 2022 in the third year of the establishment of its cloud data centres in the UAE, which continue to support businesses as they embark on digitization journeys.
During the event, under the theme ‘Believe the hype, it’s real. Enter the next Digital Universe’ Microsoft’s GITEX 2022 hub, featuring 26 of Microsoft’s partners, and exhibits at DevSlam and X-Verse will jointly showcase the latest initiatives and products, with industry solutions for fintech, retail, education, cybersecurity, smart cities, and energy and utilities.
Additionally, innovative sustainability solutions will be presented. In order to create a new use case for its HoloLens 2 device for its flagship showcase, Microsoft collaborated with Kagool. The HoloLens 2 device uses cutting-edge Metaverse technologies to create a novel tourism experience that allows visitors to virtually experience Dubai attractions using Microsoft AI capabilities.
Naim Yazbeck, General Manager, Microsoft UAE said “GITEX remains the preeminent technology showcase in the region…. It is here that we predict and project. It is here that we showcase the new, whether it be a product, a service, or an opportunity. Microsoft has been the UAE’s partner on this journey for more than three decades and our involvement in GITEX Global 2022 will see our biggest presence yet as we look ahead towards a digital, connected future.”
Throughout the exhibition, Microsoft will share its thoughts on Web 3.0 and the role metaverse technologies, including the recently launched HoloLens 2 device, Mesh and Teams, will play in the future of hybrid work.
The tech giant will also go deeply into cybersecurity and what it means in the multi-cloud era, addressing the most recent advances in the threat landscape and the implications of the multi-cloud reality for topics like identification and data protection.
Speakers from Microsoft will explain the existing trends that are driving culture changes across the region in preparation for low code, no code, and the integration of smart solutions at the AI everything Event.
Experts will conduct a full-day hackathon at DevSlam. The experts will also give a three-day certified coding masterclass
Microsoft will examine the difficulties encountered by start-ups in that industry and how digital experiences have changed in the FSI sector at the Fintech Summit. The stakeholders in the field will also hear from Microsoft’s education specialists about how remote learning will continue to develop.
