P&G has announced 26 forestation programs in partnership with Carrefour. Procter & Gamble (P&G), the parent company of well-known brands like Pampers, Tide, Ariel, and Herbal Essences, held a panel discussion on sustainability on September 28th at The Farm, Al Barari Dubai, announcing the continuation of the Forests for Good initiative, which aims to accelerate P&G’s commitment to sustainability by planting 26 forestation programmes in a year, in partnership with the Carrefour.
The #ForestsForGood expansion, in collaboration with Carrefour, aims to inspire a movement to guide, educate, and call for sustained action in the area of environmental consciousness, and encourages shoppers to take responsibility for the planet’s future by purchasing P&G products from select Carrefour stores across the UAE.
Karen Storey, Founder of The Storey Group, and Dr Tiffany Delport, Director of Marine Operations at Emirates Marine Environment Group, were among the prominent regional figures that took part in the conversation. Mohamed Hamouda, VP Procter & Gamble Gulf, joined them on the panel, which was moderated by Assile Beydoun, P&G’s Sustainability Communications Director.
The panel, which took place in conjunction with Climate Week and built on Dubai 2040 announcements about green spaces made earlier in 2021, discussed several important and relevant topics, including sustainability in the region with future visions, the power of brands partnering to drive the sustainability narrative, how brands, consumers, and NGOs need to be part of the climate change solution, and the importance of interdisciplinary collaboration.
Mohamed Hamouda said: “P&G is committed to actively protecting nature through our #ForestsForGood program. Through a program like this we hope to contribute to Dubai 2040’s Urban Master Plan. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process.”
Karen Storey commented, “Initiatives like #ForestsForGood are vital in tackling climate change and adding ecological value to cities. The more green spaces we can make through forestation, the more we can try to offset emissions.”
“By engaging with #ForestsForGood, we are engaging with the community to inspire future generations. Tree planting enhances the wider eco-system of wildlife, enriching the livelihoods of communities to make a difference globally. In fact because of the work P&G and Emirates Marine Environmental Group are doing in the P&G Dubai Mangrove Forest, we are beginning to see the return of endangered species of turtles and migratory birds. These interventions improve eco systems.” added Dr Tiffany Delport.
This panel discussion event brought together regional leaders in the quest for greater sustainability awareness, demonstrating the strength and size that brands and organisations can bring to the table when working together as a Force For Good.
