Hisense, a global electronics and whitegoods manufacturer, has unveiled a new line-up of wi-fi enabled smart home appliances, significantly expanding its product portfolio in the region and elevating consumers’ home experiences.

Following the FIFA World Cup Qatar 2022 Final Draw, Hisense, the Official Sponsor of this quadrennial tournament, announced plans to provide regional football fans with hyper-realistic stadium-like at-home viewing experiences.

Hisense, the global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, operated and managed by FGT.

“We want to be ahead of the curve when it comes to smart Laser TVs with 4K UHD resolution, as the demand for immersive, big screen TV experience continues to grow,” says Jason Ou.

With a steep quarter-on-quarter growth within the mobile segment and a demand for innovative, smart, and affordable devices by the end consumer, Hisense is entering the market at the right time with highly competitive devices.