Following the FIFA World Cup Qatar 2022 Final Draw, Hisense, the Official Sponsor of this quadrennial tournament, announced plans to provide regional football fans with hyper-realistic stadium-like at-home viewing experiences.

Hisense, the global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, operated and managed by FGT.

“We want to be ahead of the curve when it comes to smart Laser TVs with 4K UHD resolution, as the demand for immersive, big screen TV experience continues to grow,” says Jason Ou.

With a steep quarter-on-quarter growth within the mobile segment and a demand for innovative, smart, and affordable devices by the end consumer, Hisense is entering the market at the right time with highly competitive devices.

Due to consumer purchasing power, strong product and technology awareness, and an increasing demand for innovative, smart, and inexpensive televisions, the UAE market has a good growth potential. Hisense sales have been increasing in the Middle East recently, with a 116 percent increase in the first half of 2021 compared to the same period in 2020.