16 September 2024, Mon |
10:52 PM
ASUS has announced a significant long-term partnership with Qiddiya City, a global destination for entertainment, sports, and culture. The collaboration, signed at the New Global Sport Conference in Riyadh, aims to elevate the esports and gaming scene in the region.
The partnership will focus on leveraging ASUS’s Republic of Gamers (ROG) division, renowned for its top-tier gaming hardware and software. The collaboration will kick off with innovative events and joint marketing activities, laying the groundwork for establishing ASUS Regional Headquarters in Saudi Arabia.
Key initiatives include the co-design of a state-of-the-art ROG flagship store in Qiddiya’s Gaming and Esports District. This store will offer a unique shopping experience, showcasing the full range of ROG products, from gaming laptops to monitors and other flagship gear. Additionally, ASUS and Qiddiya will explore further opportunities to equip the city with cutting-edge technology infrastructure to bring the Gaming and Esports District to life.
Abdullah Aldawood, Managing Director of Qiddiya, expressed enthusiasm about the partnership, stating, “It’s an honor to partner with ASUS, a technology industry leader, to help bring our vision for Qiddiya City to life. The Gaming and Esports District will be a truly unique and industry-leading offering for fans and professional gamers, and having ASUS as a long-term partner reinforces our ambitions.”
Joe Hsieh, ASUS Chief Operations Officer, echoed this sentiment, adding, “We are thrilled to partner with Qiddiya to create an unparalleled gaming and esports experience. ASUS ROG is committed to providing the best-in-class hardware and software to power the future of gaming. Together with Qiddiya, we will redefine the gaming landscape and create a destination that inspires gamers worldwide.”
This partnership marks a significant step forward for the gaming industry in Saudi Arabia, positioning Qiddiya as a leading hub for esports and gaming innovation.
