Confluent launches Connect with Confluent Partner Program for data streaming innovation

Confluent, Inc., a data streaming company, has introduced the Connect with Confluent technology partner program. This innovative initiative enables partners to seamlessly integrate fully managed data streams into their customers’ platforms through native integrations with Confluent Cloud. The program also grants partners access to Confluent’s expertise in technical support, sales, and marketing, amplifying their go-to-market efforts and ensuring customer success at every stage. By joining the program, partners gain access to a thriving ecosystem of data stream-powered technologies, unlocking immense potential for their platforms.

Erica Schultz, President of Field Operations at Confluent, emphasizes the power of real-time data streams in revolutionizing businesses. When companies can harness data from various teams and applications in real-time, it creates a network effect that leads to new avenues for growth and innovation. Technology partners incorporating Confluent’s data streams directly into their platforms enable the development of cutting-edge, real-time applications.

As the demand for real-time data in businesses continues to rise, data streaming has become a critical requirement. According to the 2023 Data Streaming Report, 89% of technology leaders consider investments in data streaming important, with 44% regarding it as a top strategic priority.

This places pressure on technology providers to support low-latency data movement, eliminating data-at-rest delays and enabling end-to-end real-time experiences.

Apache Kafka®, an open-source data streaming platform used by over 75% of the Fortune 500, is commonly relied upon by developers to address this challenge. However, when partners build integrations with open source Kafka, it burdens their customers with the responsibility of developing and deploying Kafka clusters. These clusters must be manually secured, governed, and managed as they scale, diverting customer resources from building and deploying new applications on the partner’s platform.

The Connect with Confluent Partner Program is the solution to this issue. Supported by various Confluent technology partners, including Arcion, AWS Lambda, Clickhouse, Elastic, Google Cloud, HiveMQ, Imply, Materialize, MongoDB, Onehouse, Precisely, Qlik, Quix, Rockset, Startree, Tinybird, and Waterstream, the program enables technology partners to offer their customers the best data streaming experience across their entire business. Through a single, native integration with Confluent Cloud, partners can provide access to over an exabyte of data processed per year, eliminating operational complexities and accelerating project delivery times for customers. Confluent Cloud delivers fully managed stream processing, enterprise-grade security controls, the industry’s only governance suite for Kafka, and more, all accessible in the cloud, across clouds, or on premises.

Technology partner benefits include:

– Power streaming use cases: Partners can enable low-latency workloads from any source or sink with high-quality, serverless data streams, eliminating data-at-rest delays. Confluent’s 120+ source and sink connectors covering the entire Kafka ecosystem help eradicate data silos, making it easier to build new data streaming use cases on their platforms.

– Accelerate consumption and growth: Integration with Confluent Cloud allows partners’ customers to focus on driving consumption, while the ongoing management and support of data streaming capabilities are expertly handled by Confluent’s Kafka specialists.

– Supercharge GTM strategies: Partners can enhance their marketing efforts and identify more selling opportunities by teaming up with the leader in data streaming. Sales and marketing tooling tailored for data streaming pipeline generation helps generate and close real-time use case opportunities faster.

With the Connect with Confluent Partner Program, Confluent and its technology partners aim to empower businesses to leverage the full potential of data streaming, propelling growth and fostering innovation across various industries.