Al-Futtaim Launches Blue AI for Enhanced Customer Experience

Al-Futtaim has launched Blue AI, a groundbreaking feature within the Blue Rewards app, set to revolutionize the customer experience in the Middle East. With an anticipated reach of over five million Blue Rewards customers in its first year, Blue AI was unveiled at the Al-Futtaim AI Summit, underscoring the company’s commitment to integrating cutting-edge technologies to enhance customer interactions and satisfaction.

Blue AI is the first AI-powered lifestyle advisor and customer engagement platform in the Middle East, developed in the UAE. This innovative platform offers seamless guidance and personalized insights across the Blue ecosystem of products and services, setting a new standard for customer engagement. Features of Blue AI include tailored fashion recommendations, expert beauty product guidance, automated product suggestions, easy access to test drive bookings, and a one-click multi-brand checkout experience. All of these are designed to simplify and personalize the shopping experience, making it smarter, smoother, and more intuitive.

Moza Al Futtaim, Chief AI Officer at Al-Futtaim, explained, “We are dedicated to driving innovation across our ecosystem to enhance the customer journey. Blue AI is not just about technology; it’s about using innovation to create genuine connections and transform the way we serve our customers.” The platform harnesses AI for personalization, using deep insights to make every user experience more relevant and enjoyable.

The launch of Blue AI aligns with the UAE’s ambition to become a global leader in innovation, utilizing AI and other advanced technologies to improve everyday life. It also reflects Al-Futtaim’s ongoing efforts to adopt data-driven technology to enhance customer experiences across the digital shopping landscape.

Himanshu Shrivastava, Group Chief Technology Officer at Al-Futtaim, added, “Blue AI is a testament to our human-centered approach to innovation. This new feature is transforming how customers shop, allowing us to learn from their preferences and elevate their overall experience.”

Initially launching in the UAE, Blue AI will expand to eight additional markets across the region within its first year, bringing its innovative capabilities to an even broader audience. This launch highlights Al-Futtaim’s commitment to customer-centric innovation, offering smarter, more convenient shopping experiences to millions of users across the Middle East.