ASBIS Group (WSE: ASB), a Value Add Distributor, developer, and provider of ICT and IoT products and services across Europe, the Middle East, and Africa (EMEA), has announced a new strategic partnership. The company revealed a distribution agreement with iiyama, a top manufacturer of professional and commercial display solutions.

The agreement was formalized during an official signing ceremony. It aims to expand the availability of high-quality display technology in the Middle East and North Africa (MENA) region.

ASBIS Group will distribute iiyama’s full range of products, which include:

• High-performance desktop monitors and gaming displays
• Advanced touchscreens and large-format screens

This collaboration is expected to improve access to cutting-edge visual technologies. It targets key sectors such as education, retail, corporate, hospitality, and healthcare.

Hesham Tantawi, Vice President of ASBIS Middle East, commented on the partnership. He said, “We are excited to welcome iiyama into our network of world-leading vendors. This collaboration underscores our commitment to delivering exceptional technology solutions to our partners and clients across the region.”

He also noted that iiyama’s innovations align with ASBIS Group’s strategy for market growth and digital transformation.

The two companies plan to drive growth through joint marketing, channel support, and market-specific strategies. The partnership aims to foster innovation and enhance customer experiences in the region.

ASBIS Group reported that the alliance will also strengthen the competitive positioning of both companies across the MENA market.

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