The Arabian Travel Market (ATM) has announced the launch of ATM Travel Tech, a new co-located event debuting at ATM 2026. The event will take place from 4–7 May 2026 at the Dubai World Trade Centre (DWTC).

Evolving from its previous high-growth sector on the show floor, ATM Travel Tech will now span two dedicated halls. Organizers said this reflects the importance of the rapidly growing travel technology market. The platform will provide opportunities for innovations, partnerships, and ideas shaping the future of global travel.

Anchored in the theme of ATM 2026, “Travel 2040: Driving New Frontiers Through Innovation and Technology,” the event will explore how AI, immersive commerce, smart mobility, fintech, sustainability, and cybersecurity are transforming the travel experience.

Over 180 exhibitors from 30 countries are expected to attend, including Sabre, Travelport, Amadeus, HBX Group, Juniper Consulting, WebBeds, Infinios Financial Services, and Travog Expense Technologies. Hundreds of innovators and scale-ups will focus on AI, automation, payments, mobility, and next-gen customer experiences.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Technology is no longer just a supporting element in travel; it is now central to how journeys are imagined, delivered, and improved. ATM Travel Tech will serve as a meeting place for minds and technologies reshaping our sector and beyond.”

The global travel technology market is projected to grow from US$10.7 billion in 2024 to US$18.6 billion by 2033, at a CAGR of 6.05%, according to Research and Markets. Innovations like AI-driven personalization, immersive commerce, smart mobility, and green technology are changing the way travel is planned and experienced.

The expanded event will feature an 850-square-meter Tech & Innovation Hub, with immersive zones, demos, and augmented experiences. It will also host the Future Stage, a 250-seat theatre for thought leadership, showcasing over 25 sessions, more than 30 tech demos, and two Start-up Pitch Battles. Key topics include immersive technology, cybersecurity, robotics, and green innovation.

ATM Travel Tech will benefit from the full ATM ecosystem, connecting destinations, airlines, hospitality brands, technology providers, media, and policymakers. The event draws over 55,000 industry professionals from 166 countries and features more than 2,800 exhibiting companies across all travel sectors.

Additional highlights include the expanded IBTM @ ATM, connecting the global MICE community, and the ATM Ultra Luxury Lounge, dedicated to high-net-worth travellers and bespoke experiences.

Key Points:

• ATM Travel Tech to debut at ATM 2026 in Dubai.
• Over 180 exhibitors and hundreds of innovators expected.
• Focus on AI, immersive commerce, smart mobility, fintech, and sustainability.

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