du Integrates Microsoft 365 Copilot to Boost AI-Driven Productivity

du, a leading telecom and digital services provider, has announced the internal launch of Microsoft 365 Copilot, marking a significant step in its AI-driven transformation. This initiative aligns with the national vision for AI adoption and aims to enhance workplace productivity through cutting-edge artificial intelligence tools.

By integrating Microsoft 365 Copilot, du is equipping its employees with AI-powered solutions designed to foster collaboration, streamline workflows, and improve overall efficiency. The collaboration with Microsoft underscores du’s strategic commitment to modernizing workplace operations and setting new benchmarks for innovation in the telecommunications sector.

As part of the initial phase, du has rolled out Microsoft 365 Copilot to a select group of employees for testing. This move is expected to drive operational excellence and optimize decision-making with real-time insights.

Fahad Al Hassawi, Chief Executive Officer at du, stated: “Our collaboration with Microsoft to integrate Copilot is a testament to our commitment to embracing digital transformation. By embedding AI capabilities into our daily operations, we are enhancing productivity, creativity, and efficiency—ultimately delivering superior service experiences to our customers.”

Naim Yazbeck, General Manager of Microsoft UAE, added: “du’s adoption of Microsoft 365 Copilot marks a key milestone in AI-driven workplace innovation. By deploying Copilot, du is not only streamlining workflows but also enabling employees to focus on high-value tasks and innovation, enhancing customer experiences in the process.”

With the AI market projected to reach $4.285 billion by 2030, du’s adoption of Microsoft 365 Copilot is a pivotal step in optimizing operational capabilities. This initiative reinforces du’s vision to become an AI-native telco, leveraging artificial intelligence to drive digital transformation, reduce manual workloads, and enhance collaboration.

By harnessing AI-driven solutions, du is paving the way for a smarter, more efficient future in the telecommunications sector, ensuring seamless integration of advanced technology to benefit both employees and customers alike.