HONOR Grows 35% in Middle East as Market Declines

News Desk - 20/08/2026

HONOR Middle East operations posted strong growth in the first half of 2026, according to new data from Omdia. The company was the only leading smartphone brand in the region to grow, even as overall shipments fell.

Omdia’s latest report shows total smartphone shipments in the Middle East dropped 13% year on year in H1 2026. However, HONOR moved against that trend. The brand’s shipments rose 35% year on year during the same period, outperforming every other major competitor in the market.

This growth follows an even stronger start to the year. In Q1 2026, HONOR recorded a 73% year-on-year increase across the Middle East. As a result, the brand entered the second half of the year with strong momentum already in place.

Building on this progress, HONOR maintained its position as the second-largest smartphone brand in the Middle East throughout Q2 2026. Industry analysts note that this reflects more than short-term sales gains. Instead, it points to sustained investment in the region over time.

HONOR has expanded its product portfolio, retail presence, and local partnerships in recent years. Meanwhile, the company has continued to introduce new devices tailored to regional demand. These efforts appear to be a key factor behind its consistent growth in the HONOR Middle East market.

The brand’s product range spans smartphones, tablets, wearables, audio devices, and PCs. Specifically, its lineup includes the mid-premium Number Series, the durable X Series, and the premium Magic Series. Each series targets a different consumer segment, which analysts say helps broaden the brand’s appeal.

In addition to hardware, HONOR has focused on cross-platform connectivity. Notably, the company has improved compatibility between its devices and iOS and Apple products. This allows users to share files and collaborate more easily across different operating systems.

Despite ongoing pressure across the wider smartphone industry, HONOR’s results suggest growing relevance in the region. The company has continued to invest in products, partnerships, and retail expansion throughout the downturn. As a result, industry observers say HONOR’s performance in the HONOR Middle East market signals a shift in competitive positioning, with the brand emerging as one of the key players shaping the region’s smartphone landscape going forward.