Some people follow a path. Others carve their own. Mai Youssef, Communications & Corporate Marketing Director at Canon, belongs to the latter. Her journey is not only about career growth but also about challenging norms and creating opportunities for those with ambitious aspirations.

Curiosity: The Fuel That Ignited a Fire

Before she was a corporate powerhouse, Mai was a young girl with relentless curiosity. In a world that often tried to fit women into predefined roles, she saw infinite possibilities. Encouraged by a family that believed in her potential, she grew up knowing that limits were meant to be challenged, not obeyed.

While many were content with the ordinary, she was drawn to the extraordinary—problem-solving, technology, and the power of communication. It was this mindset that set her on a trajectory toward success, long before she even realized it herself.

Marketing Meets Innovation: A Perfect Collision

Mai didn’t just step into the corporate world; she charged into it, armed with an unshakable belief in the power of Communication to shape narratives, drive change, and create impact. Her journey took her through the fast-paced world of business strategy, branding, and technology, ultimately leading her to Canon.

For her, technology was never just about hardware and software. It was about the stories it could tell, the problems it could solve, and the lives it could change. Embracing digital transformation, she helped reshape Communication from a business function into a force of influence.

Breaking Barriers : She learned to speak with authority, to stand her ground, and to let her work do the talking. Slowly but surely, she became a trailblazer, not just for herself but for every woman who dared to follow.

Failures? She Calls Them Power Moves

Mai doesn’t see failure as an end; it’s simply a plot twist. Every setback, every obstacle, every unexpected detour has been fuel for reinvention. Instead of fearing failure, she has mastered the art of failing forward, turning missteps into steppingstones, challenges into lessons, and lessons into victories.

Shaping the Future, One Woman at a Time

True leaders don’t just climb the ladder; they build one for others. One of the key initiatives is Canon’s ‘Women Who Empower’ program, designed to equip women with the skills, mentorship, and opportunities they need to thrive.

True Acceleration Requires Breaking Stereotypes

“True acceleration requires breaking stereotypes, questioning biases, and leading by example. At Canon, we champion diversity across 102 nationalities, with 63% of leadership roles at our MEA HQ held by women.” – Mai Youssef

For Mai, success isn’t just about personal achievements. It’s about lifting others, paving the way, and ensuring that the future is more diverse, inclusive, and limitless than ever before.

A Legacy of Boldness, Brilliance, and Breaking the Mold

Mai Youssef’s story is more than just a career trajectory; it’s a movement. She embodies the belief that women don’t just deserve a seat at the table; they deserve to redesign the table entirely. To women aiming for greatness, she offers this advice: “Doubt is the only thing standing between you and success. Be bold, take risks, and never let anyone tell you what you can or cannot do. You are your greatest asset, own your power.”

Her journey isn’t just inspiring; it’s a call to action. The world needs more women like Mai Youssef. And thanks to her, it’s getting them.

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