NMK Hosts Exclusive Pro Sound Playoff with Shure’s New Audio Innovations

NMK Electronics, a distributor of professional AV solutions in the GCC and part of the Midwich Group, recently hosted an exclusive event in collaboration with Shure. The Pro Sound Playoff event took place on February 25, 2025, at 777DXB in Dubai. Designed to showcase the latest in professional audio technology, the event brought together top industry professionals, sound engineers, and media representatives for an immersive experience with Shure’s innovative product lineup. The event, featuring neon lights and an arcade-inspired environment, highlighted Shure’s commitment to advancing the pro audio industry.

NMK Electronics continues to play a pivotal role in the region’s AV market, providing professionals with access to cutting-edge audio solutions. Attendees had the chance to interact with Shure’s newest products, including the Axient® Digital PSM®, which offers unmatched flexibility and scalability for monitor engineers, RF engineers, and rental houses. The SLXD4Q+ Quad Channel Receiver, which expands the tuning range of SLX-D digital wireless systems, also took center stage at the event. Other notable products included the SM39 cardioid singing headset microphone, the KSM11 WIRED cardioid condenser vocal microphone, and the NEXADYNE INSTRUMENT dynamic instrument microphone, featuring Shure’s Revonic™ Dual-Engine Transducer Technology for superior sound clarity.

In addition to showcasing these groundbreaking products, the Pro Sound Playoff event provided a unique opportunity for networking, hands-on product testing, and interactive demonstrations. “NMK Electronics is proud to be at the forefront of the pro audio industry in the GCC,” said Costandino Drimakis, Director of Strategic Development at NMK Electronics. “By introducing these cutting-edge innovations to the region, we are reinforcing our commitment to providing professionals with the best audio technology available.”

This event also marked a key milestone in Shure’s 100-year history of audio excellence, further strengthening NMK Electronics’ partnership with the brand. NMK continues to serve as a trusted distributor, ensuring Shure’s top-tier audio solutions are accessible to professionals across the Middle East.

For more information on Shure’s latest product lineup and future events, visit the Shure website or contact NMK Electronics.

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