Samsung Powers X-Factor Dubai Season 2 with Cutting-Edge Technology

Samsung Gulf Electronics has entered a landmark partnership with Dubai Media Incorporated to support the second season of X-Factor Dubai, the region’s highest-rated singing competition, airing weekly on Dubai TV. As the official sponsor, Samsung has integrated its cutting-edge technology into the show, creating a unique fusion of entertainment and innovation.

Ranked first in viewership on Dubai TV, X-Factor Dubai offers a platform for Samsung to showcase its latest advancements in consumer electronics and mobile technology, all while nurturing creative Arab talent.

Shafi Alam, Director and Head of the Direct to Consumer and Corporate Marketing Division at Samsung Gulf Electronics, said, “Our partnership with Dubai Media Incorporated demonstrates Samsung’s commitment to driving innovation in the entertainment industry. By embedding our technologies into the show, we’re celebrating creativity and helping foster the next generation of musical talent through X-Factor Dubai, all while showcasing how seamlessly our ecosystem integrates into daily life.”

The show features a cutting-edge, SmartThings-powered backstage environment. The X Room includes Samsung’s latest innovations, such as the Bespoke Refrigerator, Neo QLED 8K displays, and third-party smart home solutions. Contestants also benefit from the complete Galaxy ecosystem, including the Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Watch, Galaxy Buds, and the groundbreaking Galaxy Ring, demonstrating how connected technology enhances the creative process. The season’s winner will receive a fully equipped Samsung Creator Studio, emphasizing Samsung’s commitment to fostering creative talent in the region.

Viewers can also engage with the show in innovative ways through exclusive on-screen promotions via the Samsung Shop App during each episode, offering a unique second-screen experience that connects them directly with the products featured on the show.

This collaboration marks one of Samsung’s most significant creativity-driven partnerships in the region, reinforcing its position as a leader in technological innovation and home entertainment.