The UAE National Media Office (NMO) has announced the successful hosting of a strategic roundtable in London. This initiative is part of its preparatory efforts for the upcoming BRIDGE Summit.

The event was held on the sidelines of London Tech Week. It included the participation of Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the NMO and Chairman of the UAE Media Council.

Officials revealed that the roundtable aimed to enhance collaboration and knowledge exchange with global media institutions and experts. The goal is to help build a future-ready media ecosystem.

Al Hamed affirmed the UAE’s commitment to becoming a global hub for media innovation. He said the BRIDGE Summit would focus on creating a resilient and effective media environment. He emphasized the importance of transparency, cultural respect, and responsible journalism in today’s digital world.

He added that the London event marks a key milestone in a series of international engagements leading up to BRIDGE.

Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the NMO, opened the event. He outlined the Summit’s mission to strengthen the media sector and boost global cooperation.

He noted that:

• The Summit will support advanced technologies and adaptive strategies
• A global media network will be developed to foster innovation and entrepreneurship

Dr. Al Kaabi also highlighted the UAE’s vision of shaping the future of collaborative media.

In a session titled “Media Leadership: Rebuilding Trust in the Digital Age”, Al Hamed addressed the growing crisis of trust in media. He called for combining technological innovation with ethics, transparency, and responsible AI use.

Dr. Al Kaabi participated in a session on “Funding the Future of News”, where speakers discussed new revenue models like philanthropy and digital platforms.

Another panel, “Entertainment and Cultural Power”, saw Maryam BinFahad examine how media can influence culture and diplomacy.

Dr. Amna Al Hammadi, NMO Advisor, led a session on future media curricula. She stressed the need to equip upcoming media professionals for an AI-driven, polarized environment.

In the session on “Automation and AI in the Newsroom”, Alia bin Sheikh explored how technology is reshaping workflows.

Finally, Omar Al Hemeiri shared insights in “Voices Shaping Tomorrow”. He focused on storytelling, ethical challenges, and redefining media’s future role.

The UAE National Media Office reported that these discussions are key to its ongoing efforts to build a more connected, transparent, and innovative media landscape.

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