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How is AI reshaping digital marketing?

Tech Tips
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By Nelson Ikechukwu Nworie

The digital marketing industry is changing rapidly. With the integration of Artificial Intelligence (AI) and Machine Learning (ML), the industry has transformed from a marketing-centric to a data-driven one. Companies can now understand consumers better and make data-driven decisions.

It’s an exciting time for the digital marketing industry.

AI has revolutionized and accelerated the development of the digital marketing industry. The current market offers many tools and automation that let marketers work more effectively and focus on what matters. But, the development of AI and machine learning has also presented some unique challenges for marketers to overcome. As AI continues to grow in the digital marketing industry, you’ll want to make sure you’re implementing AI solutions that are proven to benefit your overall marketing strategy.

How does AI impact digital marketing?

While there is a great deal about artificial intelligence, it’s also essential to explore how it’s changing the digital marketing field. In recent years, artificial intelligence has drastically changed how companies interact with customers. It’s changed the way they respond to customer concerns, and it’s made it easier for people to find the answers they are seeking!

Thus, artificial intelligence is a powerful tool for creating personalized experiences for customers. While it is still unclear what the future holds, one thing is sure: we are no longer in the early stages of artificial intelligence.

Why AI is reinventing the digital marketing industry

Artificial intelligence has genuinely changed the game in the digital marketing industry. In the past, companies relied on the results of previous marketing campaigns to predict future outcomes. This has led to wasteful spending,  poor results, and a lack of confidence in the marketing campaigns.

However, using artificial intelligence, marketers can create campaigns with complex marketing strategies explicitly built for their customers. AI allows companies to understand their customers better, connect with them more personally, and better target people likely to purchase their products.

These tools allow marketers to create a more customized experience based on the interests and needs of consumers. Therefore, the campaign becomes effectively relevant, and customers are happier.

Furthermore, AI is revolutionizing digital marketing by creating a platform that can create content, manage social media, and optimize advertising, saving time and money for companies.

A few tools that can assist in this regard are listed below.

  • Drift – AI-powered chatbot and customer engagement
  • Bramework – keyword analysis, blog building, and AI content generation
  • Cortex – improves social media content
  • Acquisio Turing – Software for managing PPC bids and budgets
  • Atomic Reach – an AI-based content editor
  • Crayon – Analysis, and tracking
  • Google Cloud AI – Machine learning and data science platform for labeling, predicting, and analyzing data
  • HubSpot – inbound marketing, customer relationship management
  • Pattern89 – Facebook, Instagram, and Google ad predictions.
  • Conversica – Real-time conversation assistance powered by artificial intelligence

In conclusion, AI will have a lasting impact on digital marketing, and it will be necessary for any business that wants to succeed in the future. AI is important because it gives companies a mechanism to understand and predict how people think and behave. With this insight, businesses can provide better products, make more informed decisions, and work more efficiently.

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