With this partnership, Lenovo’s cutting-edge technology will be employed across Formula 1’s operations as it continues to provide the greatest quality of racing and entertainment to its global fans.

Unlike many international sports apps with various focuses, Boomer 11 aims to give a highly interactive and skilled gamified experience for several sports customized for Middle Eastern sports fans in one app.

Artificial Intelligence(AI) is already being used in factories and large corporations, but how will it affect sports? Technology already plays a significant role in sports.

AC Milan is dedicated to leveraging the attractiveness and popularity of its popular brand, which has more than 500 million fans worldwide, to enhance the Expo theme through unique multimedia pieces developed with Rossoneri players and Club ambassadors.

Pirelli will conduct many activities over the next competitions to remind people about the importance of tyre safety in adverse weather. Pirelli offer a T-scan at tournament venues, providing spectators with a free tyre inspection and comprehensive status report while highlighting the T-scan. The T-scan uses laser technology to provide a computerised report on the condition of the tyres.